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Showcase how your community is achieving real results with your health, wellness, or fitness products. Authentic UGC builds trust, inspires action, and drives conversions by proving your products work in everyday life.
Trusted by Groupe SEB, G-Star, PXP, Fjällräven, and 1000+ consumer brands across 40 markets
Provide a steady flow of how-to guides, wellness tips, and troubleshooting advice from creators and customers to help buyers.
Demonstrate how your products fit into daily wellness or fitness routines by using your community content as social proof.
Before-and-after photos, unboxings, and honest customer reviews build trust in your brand by showcasing the benefits of your products.
Encourage your community to post their daily wellness and fitness routines. Create a branded hashtag to bring these stories together, then spotlight the best submissions on your social feeds, website, or even in-store displays. By amplifying real voices, you transform them into advocates and foster a sense of belonging.
"Now we can use the content made by our customers to our advantage. That’s very powerful. We have implemented UGC in some email flows to encourage our community to share their experience with the products. We also post it every month on social media to improve the content we provide, as well as carry out giveaways.”
Read Case StudyFeature UGC like unfiltered progress photos, honest video testimonials, or documented wellness journeys. This type of real-life validation reassures buyers that your supplements, fitness gear, or wellness programs deliver measurable results. Go beyond staged, branded ads by showcasing authentic stories to build deeper credibility and emotional connection.
Boost conversion rates by integrating UGC into your digital marketing strategy. Whether it’s testimonials, before-and-after photos, or product reviews, user-generated content builds trust, showcases real results, and ultimately drives more conversions, helping you turn curious visitors into loyal customers.
“Overall, we have had a very positive experience. We implemented the carousel widgets on the homepage, the food landing page, and the supplementation page. We have also implemented a UGC gallery on a page dedicated to our community.”
Read Case StudyBoost your content generation with specialised influencers from the health, wellness and fitness industry. Find the right creators, brief them, track their content, and manage the rewards through Flowbox’s influencer marketing platform. Every piece of creator content flows directly into your library, ready to be tagged, distributed, and measured alongside organic UGC.
“Flowbox offered us more than just a tool: it provided an intuitive and strategic way to integrate authentic content into the key touchpoints of our online store.”
Read Case StudyGain useful insights into the performance of health, wellness and fitness brands with a UGC strategy.
Discover how user-generated content has increased sales for health, wellness and fitness brands by incorporating authentic content in their strategy.
Over 1,000 influencers are listed in Flowbox’s whitelist function, which makes it possible for Proteinbolaget to work with influencer created content in a faster and more efficient way.
Learn how XXL Nutrition has enhanced the UX on their eCommerce site, providing social proof to their customer and leading to a conversion increase on their website.
Discover more about how UGC has greatly benefitted natural healthcare company Naturitas by deepening the brand's connection with its community.
Discover how Herbolario Navarro demonstrates that when you empower your customers to share their stories, the results are powerful.