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Turn your customers and influencers into fashion icons. Inspire and convert with authentic UGC. Discover how leading fashion brands use Flowbox to showcase real style, boost engagement, and drive sales with community content.
Trusted by Groupe SEB, G-Star, PXP, Fjällräven, and 1000+ consumer brands across 40 markets
Clothing and apparel can look different on models being photographed by professionals. By gathering authentic content brands are able to provide real-life examples of their products in action.
When consumers see clothing on different types of people they have a more fully fledged understanding of what the product might look like on them. This can help to reduce return rates.
UGC helps to build a stronger social media community around brands. Images of happy customers and creators can lead to brand loyalty and many brands are reaping the benefits of using UGC.
Show your customers the content they want to see by gathering it from social media and displaying it in your online store. Inspire them with real-life examples of how to style your products. Showcase photos and videos of community members wearing your products: everyday looks, outfits shared on social media, and creative combinations that build confidence and drive sales.
“Flowbox offers our customers a visual showcase for exploring our products and finding inspiration. The integration of UGC into our eCommerce allows shoppers to visualize real life examples of our products that they too have purchased or plan on purchasing.”
Read Case StudyOffer the authentic representation your users need when purchasing clothing online. Customers feel more confident when they see products displayed on bodies that reflect their own diversity. By featuring people of different sizes, heights, and body types on your product pages, you build brand trust and lead to more confident purchasing decisions.
“It’s very important for us that people get an accurate depiction of our products. It’s still really helpful for customers to also see what the clothes look like on people just like them. UGC allows us to make our online community feel complete.”
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Collect and curate social media posts from your community to boost engagement and optimise your eCommerce shopping experience. Brands that integrate UGC and influencer content into their customer journey experience significant improvements. Many have reported higher conversion and click-through rates by showcasing authentic content from brand ambassadors.
“The incoming content is getting more and more qualitative, frankly. And we know this is directly linked to the flows present on our sites. We can talk about the average order size, which has increased since we started using Flowbox. We estimate today an average order size uplift of 49%. In size, but also in value, the average order value has also gone up by 50%.”
Read Case StudyBoost your content generation with specialised influencers from the apparel and fashion industry. Find the right creators, brief them, track their content, and manage the rewards through Flowbox’s influencer marketing platform. Every piece of creator content flows directly into your library, ready to be tagged, distributed, and measured alongside organic UGC.
"Mit vier Klicks können Sie Content von jedem Kunden oder Influencer freigeben und hochladen. Das macht es Ihnen letztlich leicht: Sie treffen schnellere Entscheidungen und bleiben immer auf dem Stand der aktuellen Trends."
Read Case StudyGain useful insights into the performance of apparel and fashion brands with a UGC strategy.
Learn how these fashion and apparel brands have embraced UGC to increase engagement and sales in their online store.
![Misako Case Study [Video]](https://getflowbox.com/wp-content/uploads/2025/06/misako-case-study-ugc-gallery-flowbox-video-icon2-1.webp)
Discover how Misako has used Flowbox to connect with its new target audience and build a community.
Discover how Unisa increased the conversion rate on their website by 16.3% with customer content and Flowbox UGC platform.
Read on to discover how Xandres have incorporated UGC across multiple touchpoints to enhance their eCommerce journey.
Learn how Kids Brand Store has seen a 200% increase in AOV for products purchased through Flowbox UGC galleries.
Discover how footwear brand Wonders reached a 7.29% interaction rate and a 3.03% conversion rate with the help of user-generated content.
Discover how A.Kjærbede built its micro-influencer collaborations, working with Flowbox to streamline social media creator communication.
Discover how leading fashion and apparel brands are integrating UGC galleries in innovative ways.
![Project X Paris Case Study [Video]](https://getflowbox.com/wp-content/uploads/2025/08/project-x-paris-ugc-case-study-flowbox2-1.webp)
Thanks to Flowbox, Project X Paris uses user-generated content to boost the performance of its eCommerce site.
Discover how Flowbox helped G-Star automatically source and curate content from followers on social media.
Read on to see how Alhamas uses UGC across its website to build trust, inspire shoppers, and bring the craftsmanship behind every pair to life.
Discover why bonprix chose to partner with Flowbox to enhance the customer's shopping experience.
In this interview, we discuss how the iconic French urban fashion brand Redskins successfully implemented a UGC strategy using Flowbox.
Discover how Basic Apparel worked with Flowbox to shine a light on their new collection through creator collaborations.