​Teenagers lead the way to online success for fashion retailer Kids Brand Store

Online fashion retailer Kids Brand Store has seen a 200% increase in average order value for products purchased through Flowbox’s platform compared to purchases made directly on the site.

The Story

Kids Brand Store is an authorized reseller of several leading fashion brands, with a wide offering of products for children and teenagers alike. With teenagers as your target audience, staying up-to-date with the latest social media trends is crucial to create real engagement. As such, the brand prioritises having a strong social media presence, and capitalising on content created by their community was a logical next step for the business.

Challenge

Before using Flowbox, finding relevant images was quite a challenge. The visual content used for marketing was for the most part images acquired from each supplier. In many cases, the images weren’t suitable for the company’s special target group – teenagers. Hence, involving influencers and customers in the process was a natural next step.

“The authenticity of User Generated Content is something we can’t achieve with studio produced images. Our customers know better than us how to style our products to create a look that’s up-to-date and their images resonate well with other kids of the same age. Today, it’s only when we launch contests and special campaigns that we use studio images but we always archive them afterwards.”

Malin Ganebro – Social Media & Influencer Marketing Manager at Kids Brand Store

 

Solution

Since implementing Flowbox, the visual marketing process has been simpler and more efficient than it was before. The time spent searching for quality images has been reduced significantly, and through Flowbox, Kids Brand Store can now also generate sales through their social content.

“In Flowbox Moderate, we can gather all of our photos in one place and use tags to filter them, it saves us a lot of time. It’s easy to get an overview of our content and we can also tag the products in each photo to drive conversions which is something we couldn’t do before Flowbox.”

Malin Ganebro – Social Media & Influencer Marketing Manager at Kids Brand Store

For Kids Brand Store, getting their customers to start posting and tagging photos in social media isn’t particularly difficult; in fact, it is quite the contrary.

“Initially, we gave out gift cards to some of the people who tagged us to encourage them to keep posting, but we get so much content now that we don’t really have to do that anymore.”

Malin Ganebro – Social Media & Influencer Marketing Manager at Kids Brand Store

 

Results