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Your designs have been featured by customers in the content that they’ve posted on social media. Collect this content and use it to extend your brand’s social engagement into your eCommerce. Then, say hello to ROI.
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Clothing and apparel can look different on models being photographed by professionals. By gathering authentic content brands are able to provide real-life examples of their products in action.
When consumers see clothing on different types of people they have a more fully fledged understanding of what the product might look like on them. This can help to reduce return rates.
UGC helps to build a stronger social media community around brands. Images of happy customers can lead to brand loyalty and many brands are reaping the benefits of using UGC.
With how much time consumers spend on social media looking at the latest fashion and apparel trends, there’s a huge potential for using this to your advantage. Show customers the content they want to see by collecting it from social media and displaying it in your eCommerce to inspire shoppers with real-life examples of how to style your products.
“We wanted to include User Generated Content in our strategy because we believe that by showing off our brand through UGC, we can communicate a more immediate connection with our customers. User Generated Content provides an additional inspiration and a rewarding feeling. Plus, it provides a large amount of extra content we can use.”
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People love shopping social content because it helps them to see what’s trendy as well as how other people are styling your products. When you include user content on your product pages, like fashion brand TopVintage, you’re providing the social proof that shoppers crave when buying products online. Now, when they browse a particular design on your eCommerce site, they can see visuals of real people wearing that exact product. This helps style inspiration and social proof lead to tangible results.
“We think that users identify better with the UGC because they’re just normal people, not models. These images combine well with our product pictures because they provide variation. Plus, the styling options. With UGC, you can see how everyone styles a certain dress and it’s a very big point of inspiration for our customers to see other people’s pictures.”
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International fashion brand, CLUSE, saw a 19% increase of conversion rate when they integrated authentic customer content into their eCommerce. Having collected over 19,000 User Generated images and videos through the Flowbox platform, they inspire their eCommerce customers with an irresistible online shopping journey.
“For us as a brand, UGC is vital because of its authenticity. Flowbox enables us to use it in the best possible way: we pay tribute to our customers by giving them a central place on our brand site, while at the same time these pictures increase the onsite conversion rate. For us, the use and advantages of Flowbox have become a no-brainer.”
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Take a look at the articles below and gain useful insights into the Fashion and Apparel eCommerce industry.
