Apparel and Fashion Brands

Flowbox & Apparel and Fashion Brands

Turn your customers and influencers into fashion icons. Inspire and convert with authentic UGC. Discover how leading fashion brands use Flowbox to showcase real style, boost engagement, and drive sales with community content.

Trusted by Groupe SEB, G-Star, PXP, Fjällräven, and 1000+ consumer brands across 40 markets

Real life examples

Clothing and apparel can look different on models being photographed by professionals. By gathering authentic content brands are able to provide real-life examples of their products in action.

Reduced return rates

When consumers see clothing on different types of people they have a more fully fledged understanding of what the product might look like on them. This can help to reduce return rates.

Increased brand loyalty

UGC helps to build a stronger social media community around brands. Images of happy customers and creators can lead to brand loyalty and many brands are reaping the benefits of using UGC.

Inspire shoppers with examples of real-world styling

Show your customers the content they want to see by gathering it from social media and displaying it in your online store. Inspire them with real-life examples of how to style your products. Showcase photos and videos of community members wearing your products: everyday looks, outfits shared on social media, and creative combinations that build confidence and drive sales.

“Flowbox offers our customers a visual showcase for exploring our products and finding inspiration. The integration of UGC into our eCommerce allows shoppers to visualize real life examples of our products that they too have purchased or plan on purchasing.”

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Create a more inclusive and diverse shopping experience

Offer the authentic representation your users need when purchasing clothing online. Customers feel more confident when they see products displayed on bodies that reflect their own diversity. By featuring people of different sizes, heights, and body types on your product pages, you build brand trust and lead to more confident purchasing decisions.

“It’s very important for us that people get an accurate depiction of our products. It’s still really helpful for customers to also see what the clothes look like on people just like them. UGC allows us to make our online community feel complete.”

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Increase your conversion rate with user-generated content

Collect and curate social media posts from your community to boost engagement and optimise your eCommerce shopping experience. Brands that integrate UGC and influencer content into their customer journey experience significant improvements. Many have reported higher conversion and click-through rates by showcasing authentic content from brand ambassadors.

“The incoming content is getting more and more qualitative, frankly. And we know this is directly linked to the flows present on our sites. We can talk about the average order size, which has increased since we started using Flowbox. We estimate today an average order size uplift of 49%. In size, but also in value, the average order value has also gone up by 50%.”

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Manage your collaborations with apparel and fashion creators

Boost your content generation with specialised influencers from the apparel and fashion industry. Find the right creators, brief them, track their content, and manage the rewards through Flowbox’s influencer marketing platform. Every piece of creator content flows directly into your library, ready to be tagged, distributed, and measured alongside organic UGC.

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"Mit vier Klicks können Sie Content von jedem Kunden oder Influencer freigeben und hochladen. Das macht es Ihnen letztlich leicht: Sie treffen schnellere Entscheidungen und bleiben immer auf dem Stand der aktuellen Trends."

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Content creators looking to collaborate with you

Apparel and Fashion Industry Results with UGC

Gain useful insights into the performance of apparel and fashion brands with a UGC strategy.