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Collect photos and videos that your community shares on social media about their hotel stays, guided tours, or leisure activities. Integrate them into your website to strengthen your brand positioning and directly link social visibility to bookings.
Trusted by Groupe SEB, G-Star, PXP, Fjällräven, and 1000+ consumer brands across 40 markets
Consumers feel inspired by holiday destinations, institutions and museums shared by other visitors.
UGC helps create a community of engaged guests, leading to repeat bookings and word-of-mouth recommendations.
Visitors sharing their experiences on social media can help you reach a wider audience, including potential customers.
Collect social media content and display it on your website to showcase authentic visual content and inspire visitors with real-life examples. Given how much time consumers spend browsing social media for inspiration on holiday destinations to explore or museums to visit during their trip, there’s huge potential to use customer and influencer content to your advantage.
"Our goal is to activate residents as well as tourists and encourage them to share their stories. It’s a lot more credible when other people tell the Zuid-Limburg story instead of us. For the visitors, it’s a pleasure to be involved and they feel more connected."
Read Case StudyAllow users to explore everything your product or destination has to offer. They can view images and videos from customers and creators who share their experiences from a more personal perspective, boosting your brand’s credibility while improving the user experience with authentic, cost-effective content.
“Every week we encourage followers of the different social networks to mention us in the Museum photos they share so that we can choose one of them as the winner of the week and publish it ourselves. The truth is that the reception of this initiative is very positive.”
Read Case StudyIncrease your website’s bookings and sales by showcasing authentic customer moments. Build trust and drive more traffic to your key pages for greater engagement and increased bookings. Social proof helps potential customers imagine themselves in the experience, making them more likely to convert.
“The Flowbox tool fits perfectly into the Baleária eCommerce strategy, offering commercial content presented in a dynamic and visual way. Additionally, it has helped us to increase by 10% the traffic to our route landing pages, which has been one of our short-term goals.”
Read Case StudyBoost your content generation with specialised influencers from the leisure, travel and tourism industry. Find the right creators, brief them, track their content, and manage the rewards through Flowbox’s influencer marketing platform. Every piece of creator content flows directly into your library, ready to be tagged, distributed, and measured alongside organic UGC.
"Working with Flowbox and the team has been a great experience. Communication is easy, the support is proactive, and we truly feel like we’re moving forward together. We’re happy with the progress and can clearly see that we’re heading in the right direction to reach our original goals."
Read Case StudyGain useful insights into the performance of leisure, travel and tourism brands with a UGC strategy.
Discover how user-generated content has increased bookings for leisure, travel, and tourism brands by incorporating UGC.
Learn how VVV Zuid-Limburg used Flowbox to collect UGC photos in an effective way, saving hours of work.
Learn how this Spanish ferry company's campaign increased their traffic to the their route landing pages by 10% with UGC.
Discover how Zoo Basel is enhancing its digital presence by partnering with Flowbox UGC platform to boost traffic and bookings.
Discover how Made in Bern has successfully cultivated a unique community of customers who actively share content for the brand.
Discover how Tivoli Friheden used micro-influencer marketing to maintain visibility during off-season periods and build strong awareness ahead of its reopening.
This case study explores the impact of user-generated content on the Guggenheim Museum Bilbao's strategy.
See how Surselva Tourism used Flowbox to reach a 7.6% average engagement rate across their UGC campaigns.
Read on to discover how Zafiro Hotels has managed to better reach more potential customers via its user-generated content strategy.
Discover how influencer collaborations for WOW PARK campaigns were organised by working with the Flowbox platform.
Discover how Apollo streamlines access to inspiring content, allowing users to effortlessly find ideas for their next adventure.
Learn how Nordisk Film Biografer teamed up with Flowbox to frame cinema campaigns through real creator storytelling and movie culture.