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Customer Acquisition Cost: How to Lower eCommerce CAC with UGC

Customer Acquisition Cost: How to Lower eCommerce CAC with UGC

Feeling like you spend way too much money trying to bring in new customers? You’re not alone – eCommerce customer acquisition cost can get pretty crazy if you aren’t going

7 min read
How to Increase your eCommerce Conversion Rate using UGC

How to Increase your eCommerce Conversion Rate using UGC

You can spend a ton of time and money developing a new site for your business, but if it doesn’t have a high eCommerce Conversion Rate, you’ll find yourself in serious

7 min read
Instagram Captions: Craft the Perfect Caption for your eCommerce Photos

Instagram Captions: Craft the Perfect Caption for your eCommerce Photos

You may have seen Pope Francis’ Instagram debut back in 2016 and wondered how he does it: 326,000 likes on his first ever Instagram post. Already hitting it home with the

9 min read
Creating Hashtags: The Art of Making Great Hashtags for your Brand

Creating Hashtags: The Art of Making Great Hashtags for your Brand

For brands, it’s increasingly important to find a way to cut through the noise of hashtags on social media and create a hashtag for your brand that is strong and relevant. So in

12 min read
Monetize Instagram – Drive eCommerce Sales Using Instagram

Monetize Instagram – Drive eCommerce Sales Using Instagram

In this post, I’m going to go into some detail with examples of how you can embed an Instagram feed to monetize Instagram and drive eCommerce sales using the platform. As an

8 min read
9 Charming Ways to Generate Word of Mouth [INFOGRAPHIC]

9 Charming Ways to Generate Word of Mouth [INFOGRAPHIC]

Do you want more happy customers in your online store? The kind of customers that will also tell their friends about you? Then the best tactic to generate word of mouth is to

2 min read
Instagram Contests – 7 Tips To Successfully Leverage Contests

Instagram Contests – 7 Tips To Successfully Leverage Contests

The value of the Instagram contest: A few years ago, brands may have written off Instagram as just another app for hipsters or foodies or fashionistas. A latest trend to be

7 min read
Customer Loyalty Framework: More on Inertia, Mercenary, Cult & True Loyalty

Customer Loyalty Framework: More on Inertia, Mercenary, Cult & True Loyalty

Have you heard about Customer Lifetime Value and how it can help your customer retention? Definition: Customer Lifetime Value (CLV) is one of the key stats to track as part of a

6 min read
Flowbox Analysis: Jewelry Brands on Instagram [INFOGRAPHIC]

Flowbox Analysis: Jewelry Brands on Instagram [INFOGRAPHIC]

You wake up one day and your Instagram feed is full with red hearts and chocolates. It’s Valentine’s morning: the perfect opportunity for jewelry brands on Instagram to

3 min read
eCommerce Marketing – 6 Critical Mistakes Made By Online Businesses [SLIDESHARE]

eCommerce Marketing – 6 Critical Mistakes Made By Online Businesses [SLIDESHARE]

You’re heading the eCommerce marketing strategy of an awesome business. You’ve got a great product, an attractive website, and a team of employees who are dedicated to

8 min read
Instagram Best Practices – 8 Content Tricks Used By Top Brands

Instagram Best Practices – 8 Content Tricks Used By Top Brands

The number of Instagram users is expected to hit 1.4 billion in 2024. The platform’s surging popularity signifies a shift from editorial content to imagery. As technology

6 min read
User Generated Content: Why Integrate? 8 Compelling Reasons

User Generated Content: Why Integrate? 8 Compelling Reasons

User Generated Content, why integrate it into your website? Maybe it’s the insane ROI, engagement and conversion rates associated with social User Generated Content. Integrating

9 min read