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Competitor Analysis: How To Surpass Your Competitors’ Marketing Strategy

Competitor Analysis: How To Surpass Your Competitors’ Marketing Strategy

Definition: A competitive analysis is a strategy where you identify major competitors and research their products, sales, and marketing strategies. By doing this, you can

11 min read
Social Shopping: What It is and Why Your eCommerce Brand Should Get on Board

Social Shopping: What It is and Why Your eCommerce Brand Should Get on Board

Social shopping: Social media meets eCommerce. In a world where 90% Instagram users follow business profiles and 93% of consumers say online reviews have an impact on their

7 min read
How to Integrate Social Media Into Websites (Examples & Pro Tips)

How to Integrate Social Media Into Websites (Examples & Pro Tips)

Read on as we explore how to integrate social media into websites, different ways to incorparate social media on your website, take a look at examples, and more. When it comes to

11 min read
Customer Lifetime Value (CLV): Understand, Measure and Increase it

Customer Lifetime Value (CLV): Understand, Measure and Increase it

I’m sure you’ve heard of Customer Lifetime Value (CLV). It’s a fascinating metric used to calculate how much your business can potentially make over the

8 min read
eCommerce Technology: Emerging Trends for Today’s Fashion Brands

eCommerce Technology: Emerging Trends for Today’s Fashion Brands

For today’s eCommerce brands, changing with the times is crucial. This includes research about any new eCommerce technology. Through Flowbox’s partnership with

5 min read
How To Use Live Video In Your Marketing Strategy

How To Use Live Video In Your Marketing Strategy

Explosions, intense debates, car chases, and comedy – what do they all have in common? They’re way more interesting when they’re live. Live video has always

7 min read
5 Lessons and 5 Mistakes in eCommerce from 12 CRO experts

5 Lessons and 5 Mistakes in eCommerce from 12 CRO experts

At Flowbox we are constantly thinking of new ways to increase conversion rates (who isn’t, right?). How to improve conversion rates for our clients, for our company, for our

10 min read
Increase Your Conversion Rate with These 14 Pro Tips

Increase Your Conversion Rate with These 14 Pro Tips

Do you want to increase your conversion rate? Duh, of course you do. Read on for 14 expert tips for increasing your conversion rate as well as some case studies of

10 min read
eCommerce Content Marketing – Content That Will Land You New Customers

eCommerce Content Marketing – Content That Will Land You New Customers

In case you haven’t noticed, content marketing has evolved. Big time. Far gone are the days of text-only blog post and spammy article directories. Modern eCommerce content

7 min read
How to Zoom In Instagram Stories & other new Effects!

How to Zoom In Instagram Stories & other new Effects!

Zoom and Stories are two of the Instagram’s new features recently announced. We go into detail on what they are and how to make full use of them On 31st August

6 min read
Influencer Marketing Strategy: Guidance, Best Practices and more!

Influencer Marketing Strategy: Guidance, Best Practices and more!

Read complete guide to your influencer marketing strategy to learn more about this area of marketing as well as best practices for building an effective strategy, common mistakes

14 min read
What Is Influencer Marketing? [SLIDESHARE]

What Is Influencer Marketing? [SLIDESHARE]

More and more, we see collaborative publications. The photos, videos and posts of “ordinary” people now often feature well-known brands. And vice versa. Well, watch out

5 min read
Digital Marketing for Hotels – How to Drive Sales and Engagement With User Generated Content

Digital Marketing for Hotels – How to Drive Sales and Engagement With User Generated Content

If you’re trying to get more people to stay at your hotel, you need a strong strategy focused on digital marketing for hotels. That means you can’t just throw a website

6 min read
Hotel Marketing Plan: Why Successful Hotels Prioritize UGC

Hotel Marketing Plan: Why Successful Hotels Prioritize UGC

You’ve heard it a million times: a picture is worth a thousand words. And when it comes to planning a successful marketing strategy, that’s 100% true. But far too many

7 min read
Hotel Marketing: Analyzing the Customer Journey in the Hotel and Tourism Industry

Hotel Marketing: Analyzing the Customer Journey in the Hotel and Tourism Industry

Think about it – just 20 years ago, we didn’t have Instagram, Twitter, Facebook, or Snapchat. We couldn’t look up hotel reviews on Yelp. We couldn’t hop online to see

7 min read
User Generated Content Campaigns: Crafting The Perfect Campaign For Your Brand

User Generated Content Campaigns: Crafting The Perfect Campaign For Your Brand

Let me guess – you have a strong social media presence, an amazing product, and tons of User Generated Content from your customers. But you’re facing one major problem: You

8 min read
Customer Acquisition Cost: How to Lower eCommerce CAC with UGC

Customer Acquisition Cost: How to Lower eCommerce CAC with UGC

Feeling like you spend way too much money trying to bring in new customers? You’re not alone – eCommerce customer acquisition cost can get pretty crazy if you aren’t going

7 min read
How to Increase your eCommerce Conversion Rate using UGC

How to Increase your eCommerce Conversion Rate using UGC

You can spend a ton of time and money developing a new site for your business, but if it doesn’t have a high eCommerce Conversion Rate, you’ll find yourself in serious

7 min read