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Share your brand's coffee tables, sofas, and shelves in your clients' posts where they're featured. Include this content on multiple pages of your website. Let buyers see your designs in living rooms, kitchens, or home offices and turn inspiration into conversions.
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Studio photography highlights style, but real homes reveal soul. Gather customer photos of your furniture in authentic, lived-in spaces. Feature this content on your brand's product pages or dedicated community pages to leverage social proof.
Arranging furniture can be complicated for some consumers, especially when it comes to envisioning how a piece of furniture will look in their home. UGC provides a consistent stream of ideas, different styles, and contexts.
Professional shoots for your huge furniture catalogue can be time-consuming, but also hugely expensive. Take advantage of authentic, high-quality content from your customers both on social channels and in your brand's official catalog.
Allow your customers to envision how much space the product requires and how it will really look within their home. Customer content can help you better meet the expectations of potential buyers by helping them to visualise how furniture will look in a real home, through authentic visual reviews of the quality and style of your furniture.
"Flowbox platform is a really simple tool and it works really well. I think it's a really clever bit of functionality. I check the platform about 15 times a day when we've got new photos and videos, so I'm obsessed with it. I can't stop using it. I get really excited when we get new images."
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Display authentic customer photos and videos that show how your furniture thrives in real homes. This is an unpolished proof of how your furniture—whether a sofa, coffee table, or bookshelf—adapts to everyday life and serves as social validation for your brand. Buyers trust their peers more than professional photos.
“Nous avons choisi Flowbox après avoir comparé plusieurs outils, car c’était quelque chose que nous n’avions pas jusqu’à présent et que nous voulions mettre en œuvre. L’implémentation a été facile et la gestion est assez autonome. L'engagement généré par les carrousels UGC est élevé et la plateforme nous donne de très bons résultats.”
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Get a higher conversion rate for your home furnishing brand. Embed user-generated content into your eCommerce store to inspire customers who identify with the brand voice, and see heightened conversion rates when implementing UGC across multiple customer touchpoints.
“Personally, I believe UGC instills buyer confidence just by showcasing what other consumers have purchased. I would even consider UGC as a review feature because a lot of the content is tagged with actual commentary. I think it’s very beneficial.”
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Gain useful insights into the performance of Furniture brands with a UGC strategy.
Read about how leading furniture brands are using UGC to improve their online shopping journey and eCommerce sales.
Discover how Lampemesteren's average order value has increased by using Flowbox UGC platform.
Découvrez comment Sklum a augmenté l'engagement et le CTR de son site eCommerce après avoir mis en place une stratégie UGC avec Flowbox.
Explore how Jennifer Taylor Home has seen a 49.7% increase in conversion rate thanks to customers interacting with UGC.
En tant que pionnier de l'UGC au sein d'IKEA au niveau monde, IKEA Suisse a eu un impact considérable sur la stratégie du groupe et inspiré un large public. Non seulement la branche suisse a incité d'autres pays à se lancer dans l'utilisation de l'UGC, mais elle a également enregistré d'excellents résultats en termes de conversion et d'engagement client.
Discover how HelloChair has achieved an average order size uplift of 26% and an average order value uplift of 61% with Flowbox.
Read on to learn more about how Flowbox complements ScS marketing efforts and content strategy with UGC.
Explore Andrew Martin’s implementation of UGC marketing within their eCommerce using the Flowbox UGC platform.