Furniture Brands

Flowbox & Furniture Brands

Share your clients' posts featuring your brand's coffee tables, sofas, and shelves. Embed this content on multiple pages of your website. Let buyers see your designs in real living rooms, kitchens, or home offices, and turn inspiration into conversions.

Trusted by Groupe SEB, G-Star, PXP, Fjällräven, and 1000+ consumer brands across 40 markets

Real-life examples

Studio photography highlights style, but real homes reveal soul. Feature community content on your website to leverage social proof.

Styling tips and ideas

UGC provides a steady stream of ideas, styles, and contexts to help shoppers envision how a piece of furniture will look in their home.

Reduced costs

Take advantage of authentic, cost-efficient content from creators and customers both on social channels and in your brand's official catalog.

Help online shoppers visualise the size and style of your furniture

Let your customers envision how much space the product requires and how it will look in their home. Customer content can help you better meet potential buyers’ expectations by letting them visualise how your furniture will look in a real home through authentic visual reviews of its quality and style.

"Flowbox platform is a really simple tool and it works really well. I think it's a really clever bit of functionality. I check the platform about 15 times a day when we've got new photos and videos, so I'm obsessed with it. I can't stop using it. I get really excited when we get new images."

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Give your customers style inspiration from real homes

Display photos and videos from your community that show how your furniture thrives in real homes. This unpolished proof shows how your furniture—whether a sofa, coffee table, or bookshelf—fits into everyday life and becomes social validation for your brand. Buyers trust their peers more than professional photos.

“Nous avons choisi Flowbox après avoir comparé plusieurs outils, car c’était quelque chose que nous n’avions pas jusqu’à présent et que nous voulions mettre en œuvre. L’implémentation a été facile et la gestion est assez autonome. L'engagement généré par les carrousels UGC est élevé et la plateforme nous donne de très bons résultats.”

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Increase your conversions in a highly competitive industry

Boost conversion rates for your home furnishing brand. Embed user-generated content in your eCommerce store to inspire customers who identify with your brand voice and boost conversions across multiple customer touchpoints.

“Personally, I believe UGC instills buyer confidence just by showcasing what other consumers have purchased. I would even consider UGC as a review feature because a lot of the content is tagged with actual commentary. I think it’s very beneficial.”

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Manage your collaborations with furniture creators

Boost your content generation with specialised influencers from the furniture and home decoration industry. Find the right creators, brief them, track their content, and manage the rewards through Flowbox’s influencer marketing platform. Every piece of creator content flows directly into your library, ready to be tagged, distributed, and measured alongside organic UGC.

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"We work with influencers and content creators, and Flowbox helps us centralise all the content in one place. With Flowbox, we get the media rights to place that content on our website."

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Content creators looking to collaborate with you

Furniture Industry Results with User-Generated Content

Gain useful insights into the performance of Furniture brands with a UGC strategy.