Food and Beverage Brands

Flowbox & Food and Beverage Brands

Boost your sales by showcasing content from creators and customers enjoying your food and beverage products in their social posts. When users see authentic experiences, they're more likely to buy.

Trusted by Groupe SEB, G-Star, PXP, Fjällräven, and 1000+ consumer brands across 40 markets

Social proof boost

Food and beverage brands are seeing their conversion rates rise by incorporating community content.

Diverse tastes

Show that your products suit a variety of lifestyles, personal preferences, and culinary traditions.

Product versatility

UGC inspires customers to create recipes that bring food and beverage products to life.

Amplify authenticity with community content

Let genuine moments speak for your brand—whether it’s a family baking with your ingredients or friends celebrating with your beverages. UGC transforms your eCommerce experience from static to engaging by showcasing genuine stories, photos, recipes, and reviews.

“Flowbox offered us more than just a tool: it provided an intuitive and strategic way to integrate authentic content into the key touchpoints of our online store. What we especially valued was its ability to adapt to our brand tone and digital ecosystem, while respecting the natural feel of the content generated by our customers.”

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Display content that shows food and beverage products being enjoyed

Using UGC has enabled leading food and beverage brands to build and grow thriving communities. This kind of social proof helps customers connect emotionally with your brand, inspiring them to imagine your products in their own lives and, ultimately, to make more confident purchases.

"Dans l'ensemble, nous avons eu une expérience très positive. Nous avons implémenté un carrousel sur la page d'accueil, sur la page dédiée à notre gamme alimentaire et sur celle des compléments. Nous avons également implémenté une galerie de User Generated Content sur une page dédiée à notre communauté."

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Make your products aspirational by collaborating with influencers

Integrate stylish widgets to present your products in the best way possible. Add stunning food photography to your site and see how engaging food products are when presented authentically. When potential customers visit your webpage, they will have a sensory experience that transports them to the moment the products were consumed.

"Now we can use the content made by our customers to our advantage. That’s very powerful. We have implemented UGC in some email flows to encourage our community to share their experience with the products. We also post it every month on social media to improve the content we provide, as well as carry out giveaways.”

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Manage your collaborations with food and beverage creators

Boost your content generation with specialised influencers from the food and beverage industry. Find the right creators, brief them, track their content, and manage the rewards through Flowbox’s influencer marketing platform. Every piece of creator content flows directly into your library, ready to be tagged, distributed, and measured alongside organic UGC.

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"The collaboration with Flowbox has been a key part of our summer campaign for iced coffee, where together we’ve managed to create strong awareness of our iced coffee within the target audience in an easy and effective way."

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Content creators looking to collaborate with you

Food and Beverage Industry Results with UGC

Gain useful insights into the performance of Food and Beverage brands with a UGC strategy.