Beauty and Cosmetics Brands

Flowbox & Beauty and Cosmetics Brands

Transform your social media presence by featuring authentic photos and testimonials from your community. Seeing real people share their positive experiences builds trust and converts social proof into revenue.

Trusted by Groupe SEB, G-Star, PXP, Fjällräven, and 1000+ consumer brands across 40 markets

Real-life applications

Continuous stream of tutorials and tips showing various ways to use products effectively, from basic how-tos for beginners to advanced styling methods that help customers.

Increased conversions

Authentic user-generated content helps potential buyers make more confident purchases, decreasing return rates and increasing the conversions on the eCommerce site.

Diverse representation

When consumers see products on a diverse range of skin tones and types, they gain a more comprehensive understanding of what the product might look like on them.

Use your community to show the effectiveness of your products

Give your customers the confidence to buy: use real user photos and videos to show how your beauty products work in real-life situations. One of the biggest challenges for beauty brands is that online customers can’t sample beauty products before purchasing. Creators build a more authentic sales pitch for your products’ quality from the user’s perspective.

"Flowbox allowed us to collect and showcase the best user-generated content. Videos are more real and authentic."

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Leverage the power of visual social proof in the cosmetics industry

Show your products in action, from glowing skincare results to makeup that suits every skin tone. Whether you’re showcasing the transformative effects of your skincare line or demonstrating how different skin tones shine with your cosmetics, visual social proof from your community helps potential customers envision their own beauty journey.

« L'UGC nous donne l'opportunité de mettre en avant la preuve sociale sur notre site et de prolonger sur celui-ci les tendances qui émergent sur les réseaux sociaux. »

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Increase your conversion rate with user-generated content

Boost conversions and revenue with authentic user-generated content from your customers, creators and brand ambassadors. Brands that integrate community content into their eCommerce experience often see measurable results, not just in conversion rates but also in revenue, proving UGC is a powerful performance driver.

“Today, people look for real opinions from real people, who identify with a specific way of life and follow it. So when customers create content, others believe it. They take it as a reference. We believe that this is really important, and it’s what we base practically our entire strategy on.”

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Manage your collaborations with beauty and cosmetics creators

Boost your content generation with specialised influencers from the beauty and cosmetics industry. Find the right creators, brief them, track their content, and manage the rewards through Flowbox’s influencer marketing platform. Every piece of creator content flows directly into your library, ready to be tagged, distributed, and measured alongside organic UGC.

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“The two platforms complement each other well in our overall content and creator strategy.”

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Content creators looking to collaborate with you

Beauty and Cosmetics Industry Results with UGC

Gain useful insights into the performance of beauty and cosmetics brands with a UGC strategy.