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Your furniture and home decor products have been featured by customers in the content that they’ve posted on social media. Collect this content and use it to extend your brand’s social engagement into your eCommerce. Then, say hello to ROI.
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Furniture can look different when photographed and styled by professionals in the studio. By gathering authentic content brands are able to provide real-life examples of their products in action.
Arranging furniture can be complicated for some consumers, especially when it comes to envisioning how a piece of furniture will look in their home. UGC provides a consistent flow of styling ideas.
Furniture brands are seeing their conversion rates rise due to incorporating User Generated Content. Social proof offers stunning results in the furniture industry.
One of the biggest pain points of buying furniture online is the inability to envision how much space the product requires and how it will really look within a home. With the help of customer content, you can better meet customer expectations by helping shoppers visualize how the products will look in real life, while also providing visual reviews on the quality and style of your products.
“Flowbox gives us a way to use the imperfections of these images to inspire our customers. There are not so many homes that are perfect as we sometimes show in our own images, but clients’ home images are much more credible. And Flowbox is the tool that is enabling us to boost sales and to help build the brand.”
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While your brand’s personal styling ideas are useful, it can’t beat the enthusiasm that comes with a happy customer styling their own home with your products. Because nothing is more inspiring for future customers than seeing how well your products really fit into a home.
“Flowbox has allowed us to enhance our values, like transparency. We already have pictures of the products that are very clean and professional. And then (with UGC) you can see how the products look in real situations. The photos are taken in customers’ homes so I think UGC really enhances our values in that sense.”
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Home furnishings brand, Jennifer Taylor Home, saw a 49.7% increase of conversion rate thanks to authentic customer content. While we see a 15% increase on average, this goes to show the potential for converting customers with UGC.
“Personally, I believe UGC instills buyer confidence just by showcasing what other consumers have purchased. I would even consider UGC as a review feature because a lot of the content is tagged with actual commentary. I think it’s very beneficial.”
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Take a look at the articles below and gain useful insights into the Furniture eCommerce industry.
Learn how this interior design group uses customer content to provide their online customers with authentic visual reviews and have seen an 18.76% increase of conversion rate because of it.
This premium furniture brand collected 50,000 User Generated images through the Flowbox platform and saw a 15.59% interaction rate with the customer content integrated into the Riviera Maison website.
