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Your furniture and home decor products have been featured by customers in the content that they’ve posted on social media. Collect this content and use it to extend your brand’s social engagement into your eCommerce. Then, say hello to ROI.
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Furniture can look different when photographed and styled by professionals in the studio. By gathering authentic content brands are able to provide real-life examples of their products in action.
Arranging furniture can be complicated for some consumers, especially when it comes to envisioning how a piece of furniture will look in their home. UGC provides a consistent flow of styling ideas.
Furniture brands are seeing their conversion rates rise due to incorporating User Generated Content. Social proof offers stunning results in the furniture industry.
One of the biggest pain points of buying furniture online is the inability to envision how much space the product requires and how it will really look within a home. With the help of customer content, you can better meet customer expectations by helping shoppers visualize how the products will look in real life, while also providing visual reviews on the quality and style of your products.
"Flowbox platform is a really simple tool and it works really well. I think it's a really clever bit of functionality. I check the platform about 15 times a day when we've got new images, so I'm obsessed with it. I can't stop using it. I get really excited when we get new images."
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While your brand’s styling suggestions are valuable, it can’t beat the enthusiasm that comes with a happy customer decorating their own home with your products. After all, nothing inspires future buyers more than seeing how seamlessly your products integrate into real living spaces.
“We chose Flowbox after comparing tools, because it was something we didn’t have until then and wanted to implement. The implementation was easy, and the management is quite autonomous.”
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CREATE received +350 new high quality content approved in 6 months. Also, an average of 10.7% of users who interacted with product-linked UGC ended up clicking the “See Product” button, directing them to the product page.
“The flows implemented on product pages give us the best results. These pages have high traffic, and users can see specific content about the product they’re interested in".
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Take a look at the articles below and gain useful insights into the Furniture eCommerce industry.
How online furniture brands are embracing User Generated Content to increase conversions and engagement.
As trailblazers of UGC within Global IKEA, IKEA Switzerland has made a huge impact and inspired a large audience. Not only have they inspired other IKEA branches to start working with UGC, but they have also seen great statistics.
This case study explores Andrew Martin’s implementation of UGC marketing within e-commerce using the Flowbox UGC platform. Their UGC management through Flowbox has helped them increases their uplift more than double within a year. Collecting UGC through Interior designers and the brand hashtag they have built flows which are professional and stylish.
Read on to discover how UK furniture brand ScS has enriched its marketing strategy with User Generated Content.
In this case study, we explore how Sklum has integrated UGC into their website thanks to Flowbox technology, paying special attention to the selection and moderation process that the brand conducts to ensure user-generated content is aligned with the brand's philosophy, values, and aesthetics. Discover how Sklum has increased engagement and CTR on their eCommerce after implementing a UGC strategy with Flowbox.
Since Lampemesteren started using Flowbox, their time on site on orders assisted by Flowbox has increased with over 40%. This has affected their SEO in a positive way, thus improving their ranking and website traffic. The average order value has also increased.