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Turn your customers into fashion icons. Inspire and convert with authentic user-generated content. Discover how top fashion brands use Flowbox to showcase real style, boost engagement, and drive sales.
Trusted by 1000+ brands
Clothing and apparel can look different on models being photographed by professionals. By gathering authentic content brands are able to provide real-life examples of their products in action.
When consumers see clothing on different types of people they have a more fully fledged understanding of what the product might look like on them. This can help to reduce return rates.
UGC helps to build a stronger social media community around brands. Images of happy customers can lead to brand loyalty and many brands are reaping the benefits of using UGC.
Show your customers the content they want to see by gathering it from social media and displaying it in your online store to inspire them with real-life examples of how to style your products. Showcase photos and videos of customers wearing your products: everyday looks, outfits shared on social media, and creative combinations that inspire confidence and generate sales.
"The other teams also benefit from this advantage. If I filter all that content, moderate it and use it for social media, then, for example, the eCommerce team can also use this content for the website. And also the newsletter person, it's true that there have also been many times that they've used it for their newsletters. So, let's say I do a first filter, but then there are other teams that also benefit from Flowbox."
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Offer the authentic representation your users need when purchasing clothing online. Customers feel more confident when they see products displayed on bodies that reflect their own diversity. By featuring customers of different sizes, heights, and body types on your product pages, you build brand trust and lead to more confident purchasing decisions.
“De Flows zijn gebruiksvriendelijk. Het is superfijn dat je mediarechten kunt aanvragen, zodat we de content kunnen gebruiken. Het is fijn dat dat direct beschikbaar is, zodat we het direct in onze goedgekeurde content hebben staan zodra ze het accepteren en we er daarna geen omkijken meer naar hebben.”
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Collect and curate social media posts from your community to boost engagement and optimise your eCommerce shopping experience. Brands that integrate UGC into their customer journey often experience significant improvements. Many have reported higher conversion and click-through rates thanks to the presentation of authentic content from real customers.
“Flowbox offers our customers a visual showcase for exploring our products and finding inspiration. The integration of UGC into our eCommerce allows shoppers to visualize real life examples of our products that they too have purchased or plan on purchasing, while endowing them with a greater value. It also gives customers access to the products in a simple and intuitive way.”
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Gain useful insights into the performance of apparel and fashion brands with a UGC strategy.
Learn how these fashion and apparel brands have embraced UGC to increase engagement and sales in their online store.
![Misako Case Study [Video]](https://getflowbox.com/wp-content/uploads/2025/06/misako-case-study-ugc-gallery-flowbox-video-icon2-1.webp)
Discover how Misako has used Flowbox to connect with its new target audience and build a community.
Discover how Unisa increased the conversion rate on their website by 16.3% with customer content and Flowbox UGC platform.
Discover why bonprix Poland chose to partner with Flowbox to enhance the customer's shopping experience.
In this interview, we discuss how the iconic French urban fashion brand Redskins successfully implemented a UGC strategy using Flowbox.
Discover how a UGC platform has empowered Sophie and Lucie to increase online sales and community growth.
Discover how leading fashion and apparel brands are integrating UGC galleries in innovative ways.
![Project X Paris Case Study [Video]](https://getflowbox.com/wp-content/uploads/2025/08/project-x-paris-ugc-case-study-flowbox2-1.webp)
Thanks to Flowbox, Project X Paris uses user-generated content to boost the performance of its eCommerce site.
Flowbox helped G-Star automatically source and curate content from followers on social media, which was then readily available to be used for multiple marketing purposes.
Read on to discover how Xandres have incorporated User Generated Content across multiple touchpoints to enhance their eCommerce journey, strengthen their online community and achieve positive eCommerce results in the process.
Learn how Kids Brand Store has seen a 200% increase in AOV for products purchased through Flowbox UGC galleries.
Discover how footwear brand Wonders reached a 7.29% interaction rate and a 3.03% conversion rate with the help of user-generated content.
Discover how ALOHAS leverages Black Friday campaigns to boost conversions on their eCommerce site with user-generated content.