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Your products have been featured by customers in the content that they’ve posted on social media. Collect this content and use it to extend your brand’s social engagement into your eCommerce. Then, say hello to ROI.
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Food and Beverage brands are seeing their conversion rates rise due to incorporating User Generated Content. Social proof offers stunning eCommerce results.
User content shows food and beverages being enjoyed by consumers in real life which acts as a form of social proof.
Food and beverage products photographed in their packaging don’t give consumers the big picture when it comes to the life span of the product. UGC can inspire customers with how to create recipes that bring food and beverages to life.
Consider a user visiting a food and beverage page on an eCommerce site. What users see at this initial phase of the customer journey will dictate what purchasing decisions they will make next. The good news is that there is a direct correlation between having food and beverage UGC on a page and customer engagement and conversion. Show shoppers how fantastic your products truly are with real social media content and your engagement and conversion rates will thank you.
Thanks to the implementation of User Generated Content, Naturitas has managed to achieve its goals and get closer to its customers. With the use of the hashtags #naturitas and #soynaturlover, users share images of their favourite recipes using Naturitas products.
Utilizing User Generated Content has enabled the brand to establish and grow a community. In this community of users, a flow of exchange of information and ideas is created that strengthens the brand identity.
“Customers are guided by what other users consume and recommend. In our case, food content significantly helps to create a community, since users share ideas and recipes, and therefore can be inspired.”
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Brands that opt for User Generated Content solutions can add beauty to their site with stylish widgets that present food in the best way possible. Add stunning food photography to your site, like Alpro, and see how engaging food products are when presented authentically. Now, when potential customers see your webpage they will be immediately transported to a moment of time where good quality products meet inspiration. This offers consumers food goals to aspire towards, and in turn, they will be more likely to share their content with your brand, because they can’t help but get involved in the social media community surrounding it.
Take a look at the articles below and gain useful insights into the Food and Beverage eCommerce industry.
Learn more about how these 2 food and beverage brands have adopted User Generated Content to increase engagement and sales.
Learn more about how UGC has greatly benefitted natural healthcare company Naturitas by deepening the brand's connection with its community.
Discover how Ametller Origen has integrated UGC into their eCommerce so that they can show their food products at different stages of consumption.
User Generated Content helps Alpro showcase their products in real-life environments, and creates an authentic visual experience for their website visitors. When their fans share recipes and photos of how they choose to eat and drink Alpro’s products, it inspires both existing and potential customers.