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Your products have been featured by customers in the content that they’ve posted on social media. Collect this content and use it to extend your brand’s social engagement into your eCommerce. Then, say hello to ROI.
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Food and Beverage brands are seeing their conversion rates rise due to incorporating User Generated Content. Social proof offers stunning eCommerce results.
User content shows food and beverages being enjoyed by consumers in real life which acts as a form of social proof.
Food and beverage products photographed in their packaging don’t give consumers the big picture when it comes to the life span of the product. UGC can inspire customers with how to create recipes that bring food and beverages to life.
Consider a user visiting a food and beverage page on an eCommerce site. What users see at this initial phase of the customer journey will dictate what purchasing decisions they will make next. The good news is that there is a direct correlation between having food and beverage UGC on a page and customer engagement and conversion. Show shoppers how fantastic your products truly are with real social media content and your engagement and conversion rates will thank you.
The Catalonian retail grocery chain, Ametller Origen, understood the unique challenges of advertising food and beverages on their site, namely that a catalog of packaged products on a webpage doesn’t always lead to a dynamic online shopping experience. Thankfully, there is a wealth of food and drink lovers sharing moments of preparation and consumption on social media. Not only does UGC help to build community and bolster brand identity online, but it also brings food and beverages to life.
“We wanted to enrich our website with authentic content from our users, because I think it is much more pleasant when you are shopping online. Instead of seeing only a grid of products with a page with the list of all the products of one type, being able to see images that depict moments of consumption. It is one thing to see a product in a package like the ones you see in the store and another thing is to see it at the moment of consumption, which is much more aspirational.”
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Brands that opt for User Generated Content solutions can add beauty to their site with stylish widgets that present food in the best way possible. Add stunning food photography to your site, like Alpro, and see how engaging food products are when presented authentically. Now, when potential customers see your webpage they will be immediately transported to a moment of time where good quality products meet inspiration. This offers consumers food goals to aspire towards, and in turn, they will be more likely to share their content with your brand, because they can’t help but get involved in the social media community surrounding it.
Take a look at the articles below and gain useful insights into the Food and Beverage eCommerce industry.
Discover how Ametller Origen has integrated UGC into their eCommerce so that they can show their food products at different stages of consumption.
User Generated Content helps Alpro showcase their products in real-life environments, and creates an authentic visual experience for their website visitors. When their fans share recipes and photos of how they choose to eat and drink Alpro’s products, it inspires both existing and potential customers.
