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Fuel your sporting goods brand's growth with user-generated content. Collecting and curating authentic social media posts where customers showcase your products can transform real experiences into powerful social proof across your eCommerce platform.
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Show your customers using your products in real training sessions, expeditions or competitive events where they can actually trust the performance.
When customers can explore and understand how your sporting goods look and perform in the real world, your eCommerce return rate decreases.
Images and videos of satisfied customers increase brand loyalty. Share content that include your brand's sports equipment to inspire your community.
Feature user-generated content from various sporting communities to create a comprehensive showcase of your brand’s versatility. Customers who see real athletes and fitness enthusiasts using your products across different disciplines gain a fuller appreciation of your brand’s range.
"Dès le début, nous souhaitions créer une intégration complète du contenu client sur notre site qui permettrait à notre communauté de profiter pleinement de l'expérience UGC. Nous sommes une marque outdoor durable, mais à l'intérieur de ce concept global, nous touchons beaucoup de cibles distinctes. Par exemple, les personnes qui s'intéressent à des sports plus techniques comme l'escalade et l'alpinisme, celles qui aiment la randonnée en montagne ou simplement celles qui souhaitent adopter un style outdoor mais en ville. Nous avons utilisé la fonctionnalité "Collections" de Flowbox pour que chaque cible puisse retrouver le Contenu Généré par les Utilisateurs qui leur correspond le mieux à leur passion et à leur pratique."
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Humanise your brand and boost your eCommerce conversions by implementing user-generated content on your homepage, product pages, or even a dedicated community page. Whether your brand is a global phenomenon in the sports industry or a local sporting goods store, you can give it a new look by improving your customers’ shopping experience.
"We started with Flowbox and displayed our flows in different parts of the webshop. That was a big step and a great solution for us because we have so many products."
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Share genuine experiences from athletes and fitness enthusiasts to convert hesitant visitors into confident buyers. Showcase real results, authentic reviews, and social proof that validate your claims about the quality of your sporting goods products.
“We have many images of professional players wearing the MUNICH shoes, so it gives the user confidence to see the products being used in professional games. The products can be seen in many different situations, on the street, doing sports, etc. We wanted all this movement to be reflected on the website.”
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Gain useful insights into the performance of sporting goods brands with a UGC strategy.
Learn how top sporting goods brands use UGC to improve their online stores, increase sales and gain higher engagement from their customers.
Read on to understand the crucial role that UGC can play in the sporting goods industry and how it has become an instrumental part of Scicon’s marketing strategy.
La collaboration entre le club BSC Young Boys et Flowbox illustre la puissance du Contenu Généré par les Utilisateurs (User Generated Content en anglais) dans la création d'une expérience en ligne immersive. En utilisant la passion et la ferveur de ses supporters, le club a non seulement amélioré sa boutique en ligne, mais est également entré dans une nouvelle ère du commerce électronique, où l'authenticité et l'engagement de la communauté sont les éléments clés d’une marque ou d’un club.
Discover the impact of EVOC Sports' cross-channel UGC integration through website, social media and their email marketing campaigns and how it increased sales and engagement.
Découvrez comment cette marque de vêtements de sport de plein air a augmenté son taux de conversion de 17,9 % avec les collections UGC implémentées grâce à Flowbox.
Learn how sporting and fashion brand, MUNICH, has deepened its relatability by incorporating images created by social media users into its marketing strategy.