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Your sporting goods have been featured by customers in the content that they’ve posted on social media. Collect this content and use it to extend your brand’s social engagement into your eCommerce. Then, say hello to ROI.
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Sporting Goods can look different on models being photographed by professionals. By gathering authentic content brands are able to provide real-life examples of their products in action.
When consumers see products on a diverse range of people they have a more fully fledged understanding of what the product might look like on them. This can help to reduce return rates.
UGC helps to build a stronger social media community around brands. Images of happy customers can lead to brand loyalty and many brands are reaping the benefits of using UGC.
Because your customers go to social media to hear about the latest trends in sporting goods, there’s a huge potential for using this to your advantage. Show customers the content they want to see by collecting it from social media and displaying it in your eCommerce to inspire shoppers with real-life examples of how to use and style your products.
“From the beginning, we wanted to create a complete customer content integration that would enable our community to enjoy the UGC experience fully. We’re a sustainable outdoor brand, but inside of that concept we touch a lot of distinct targets. For example, people that are interested in sports that are more technical like rock climbing and mountaineering, as well as those that enjoy hiking in the mountains. We’ve made use of the ‘Tags’ feature so that each target can find the User Generated Content that best fits and tells the story of their specific outdoor passion.”
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Shoppers have a lot of questions when it comes to sporting goods, specifically about how well your products perform in terms of functionality, durability, and style. While you can include this information on your eCommerce, nothing is more convincing then hearing it directly from your customers. Give eCommerce shoppers the social proof that they crave directly on your website and within product pages, like football team BSC Young Boys.
“Now, for us, we use UGC in the merchandising department of our shop system and it makes our webshop more attractive and brings it to life. The more content that comes from the fans, the more interesting it makes our webshop.”
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MUNICH offers a wide variety of sporting goods and fashion items on their eCommerce site. A User Generated Content gallery featuring community posts is extremely useful as it allows them to display their products in different contexts, from being worn by players in professional sports games, to consumers wearing them in their day-to-day lives, and everything in between.
“We have many images of professional players wearing the MUNICH shoes, so it gives the user confidence to see the products being used in professional games. The products can be seen in many different situations, on the street, doing sports, etc. We wanted all this movement to be reflected on the website.”
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Take a look at the articles below and gain useful insights into the Sporting Goods eCommerce industry.
Why these 4 sporting goods brands have adopted User Generated Content to increase engagement and sales.
Read on to understand the crucial role that UGC can play in the sporting goods industry and how it has become an instrumental part of Scicon’s marketing strategy.
The partnership between BSC Young Boys and Flowbox exemplifies the transformative power of UGC in creating an immersive online experience. By leveraging the passion of its fanbase, the football club not only enhanced its webshop but also embraced a new era of eCommerce, where authenticity and community engagement take centre stage. Read on to learn more.
Learn how this sustainable outdoor wear brand increased their conversion rate by 17.9% with Flowbox UGC Collections.
This premium cyclist brand has collected over 13,000 User Generated images to stand out in a niche market.
Learn how sporting and fashion brand, MUNICH, has deepened its relatability by incorporating images created by social media users into its marketing strategy.