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Build trust for your luxury goods and jewellery brand by curating carefully selected content from customers that highlights the craftsmanship and timeless appeal of your pieces. Authentic content from satisfied clients adds an aspirational yet relatable dimension to the marketing of luxury goods and jewellery.
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UGC allows you to showcase how jewellery and luxury pieces integrate into your customers' personal style with more authentic content.
By highlighting how your products complement different looks, lifestyles, and special occasions, you demonstrate their adaptability and universal appeal.
Sharing real stories from satisfied customers not only inspires confidence in new buyers, but also reinforces your brand's value and prestige.
Harness the power of social proof by consistently delivering the style inspiration your audience craves. Shoppers love browsing social content because it shows what’s trending and how real people are styling your products in everyday life. A strong UGC strategy can shift that attention to your site, keeping them engaged, inspired, and ready to buy.
“UGC is a good tool for brands because creating content for a brand is expensive and time consuming and can sometimes give the feeling that it’s a one way conversation. There’s a greater likelihood of touching the visitor’s heart with UGC rather than a cold, perfect image on a white or light grey background.”
Read Case StudyIncorporate UGC into your website to bring authenticity and relatability to the shopping experience, helping customers visualise how their pieces fit together in real life, not just in curated displays. Although professional product shots highlight the fine details of jewellery and luxury items, they often lack the emotional connection that today’s shoppers crave.
Differentiate your jewellery and luxury goods brand worldwide by showcasing real customer experiences and personal styling. Build trust, foster a sense of community, and present a more authentic image with UGC to create a stronger emotional connection with shoppers and achieve a measurable increase in sales.
“Pour une marque telle que la nôtre, le contenu généré par les utilisateurs est vital car il est authentique. Flowbox nous permet de l’utiliser de la meilleure des façons : nous rendons hommage à nos clients en les mettant en avant sur notre site, et dans le même temps, ces photos nous permettent d’augmenter le taux de conversion de notre boutique en ligne. Les avantages de la plateforme sont devenus pour nous une évidence.”
Read Case StudyGain useful insights into the performance of luxury goods and jewellery brands with a UGC strategy.
Learn how luxury goods and jewellery brands leverage user-generated content to give customers the benefits of in-store shopping online.
Learn how French heritage watch brand, LIP, honors a loyal community of brand followers with authentic user-generated content, earning an interaction rate of 9.93%.
Learn how you can make the most of summer storytelling with Flowbox UGC Platform, and how Edblad is implementing our solution in email marketing campaigns.
Découvrez comment la marque e-commerce CLUSE a augmenté son taux de conversion de 19% grâce aux photos de leurs clients et influenceurs.
Discover how Lucardi saw a big increase in both interactions and transactions made. The conversion rate also improved further when the elements were positioned higher up on the product pages.
Let’s explore how Flowbox has empowered Vintage Jewellery to seamlessly integrate UGC across the shopping experience, boosting online sales and building a strong community.