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As October comes to an end, the drop in temperature gives us a reason to spruce our wardrobes. The street style transitions from shorts and dresses to chic blazers and stylish boots. As is often the case, when we pull out our warm clothes from last year, we may find ourselves unimpressed—they feel outdated and worn, leading to a shopping spree for the latest trends to stay fashionable.
This month brought us two exciting Fashion Weeks — 080 Barcelona Fashion Week, and the New York Bridal Fashion Week, where brands unveiled their latest creations that will define trends for the upcoming seasons.
To make the most of it, our Flowboxer of the Month for October is the French footwear and accessories brand Jonak! It is known for its contemporary designs that blend elegance with everyday wearability. As part of the fashion industry, the brand focuses on creating high-quality and sustainable shoes, making it a go-to choice for fashion-forward individuals seeking both comfort and sophistication.
Over the years, Jonak has built a vibrant community of satisfied clients who love sharing their purchases on their social media accounts. But why let all that valuable content go to waste in the vast social media universe? Instead, you can use it to boost engagement, enhance brand awareness and increase conversions. And Flowbox has the perfect solution for that!
Flowbox UGC Platform specialises in leveraging User Generated Content to enhance brand engagement and marketing strategies. Our platform enables eCommerce businesses to collect, curate, and display authentic content created by customers across various channels, fostering stronger connections with their audience.
Let’s explore how Jonak has trusted Flowbox and how the brand has implemented our technology to use the power of UGC to its advantage. The Flowbox UGC Platform offers various options for collecting all the content created by your clients. One of the features Jonak has implemented is a UGC carousel on their homepage, showcasing images tagged with their specific hashtag, #jonak. Using a well-defined hashtag is an effective strategy, proven to generate higher engagement compared to those without one.
Once a brand has gathered customer content, it can be displayed on the homepage. This integration serves as a dynamic visual showcase of each product, providing potential buyers with authentic feedback and real-life examples. Featuring customer generated content in this manner not only boosts credibility but also fosters a more engaging and relatable shopping experience.
UGC boosts credibility and cultivates a strong community of loyal customers who feel connected to the brand. Jonak has developed a vibrant community of fashion-forward girls who are passionate about social media and eager to create content that showcases their latest shoe purchases and their excitement about wearing and styling them. To foster this engagement, Jonak encourages the use of the hashtag #JonakGirls to be part of the brand’s community.
Another feature from Flowbox that the footwear brand is using is the integration of UGC on the Product Page. In the UGC carousel, users can easily navigate directly to the product, as shown in the image below, allowing them to find additional styling inspiration.
This section of the website enables consumers to see products in authentic settings while effortlessly transitioning to the product pages for purchase. This approach enhances the shopping experience by offering practical insights and streamlining the journey from inspiration to acquisition.
Implementing a User Generated Content strategy can significantly boost conversions for your eCommerce brand, while building a thriving community of satisfied customers eager to share their love for your products.
Take a look at how these other brands in the apparel and fashion industry have embraced UGC to boost sales and explore what it can bring to your brand.
We’d like to extend our heartfelt congratulations to Jonak for being named Flowboxer of the Month for October! Stay tuned for next month’s theme and winners.
Ready to start leveraging your community’s content? Click here to book a demo of our UGC platform and get started today!
