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Your products have been featured by customers in the content that they’ve posted on social media. Collect this content and use it to extend your brand’s social engagement into your eCommerce store. Then, say hello to ROI.
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Buying Consumer Goods online without interacting with them in real-life isn’t always the most inspiring experience. UGC can provide customers with faith in the product they are investing in.
Products can look different when photographed by professionals than they do in more everyday contexts. By gathering authentic content brands can provide real-life examples of products in action.
Consumer Goods are seeing their conversion rates rise due to incorporating User Generated Content. Social proof offers stunning eCommerce results.
With a wide range of products on offer, one of the main challenges for brands in this industry is proving the value of products by demonstrating their use. Show shoppers how real customers are doing just that by collecting images and videos from social media and displaying them in your eCommerce, thus inspiring customers with real-life examples of how to use your products.
“By embedding a ‘Shop this look’ feature directly into the product detail pages, we can now provide customers a new way to truly visualise how the product may look in their own homes.”
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People love shopping social content because it helps them see what’s on the market and how well each product works. When you include this content on your product pages, you’re providing the social proof that shoppers crave when shopping online. Now, when they browse a product on your eCommerce, they can see visuals of real people recommending that exact product.
Sweden’s largest gadget shop, Cool Stuff, has always had a strong sense of their brand voice. For that reason, they chose to integrate our platform into their eCommerce store to extend this brand identity further while inspiring more customers to join their international brand community.
“We love to see photos from our customers, and we feel that customer photos bring it closer to the brand as well. Since a lot of our products are unusual, we use UGC mostly as a way to see how the customers use the products: if they use them in a different way, how they use them and just to get a response from customers.”
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Take a look at the articles below and gain useful insights into the Consumer Goods eCommerce industry.
This innovative kitchenware brand uses their interest in healthy cooking to inspire shoppers into further engaging with the brand through User Generated Content.
Denby Pottery has taken User Generated Content integration to the next level, now allowing customers to sort shoppable UGC content based on product colours and style.
