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Transform social media content into eCommerce success for consumer goods brands by featuring authentic product experiences throughout your store. When shoppers see real people using and enjoying your household items and everyday essentials in their daily lives, they make confident purchases.
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Buying consumer goods online without interacting with them in real-life isn’t always the most inspiring experience. UGC can provide customers with faith in the product they are investing in.
Customers share real-life usage scenarios and practical applications of your items in everyday settings, demonstrating how products solve problems and enhance their daily routines.
Reduced need for expensive product photography and content creation across extensive product lines, resulting in significant budget savings while maintaining authentic visual content.
Highlight how real customers incorporate your products into their daily routines or spaces. Consumer goods brands face the unique challenge of standing out in a saturated market. Curate and showcase authentic content from social media users on your e-commerce platform to help you visualise real-life applications.
“By embedding a ‘Shop this look’ feature directly into the product detail pages, we can now provide customers a new way to truly visualise how the product may look in their own homes.”
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Share user-generated content on your website to stay ahead of the competition and provide the social proof shoppers are looking for. When customers browse your online store, they’ll see authentic social media moments that showcase your products in real-world settings.
“Our community is growing every week. Before we used Flowbox we got maybe 30 tags per week. Last week we saw 350 hashtags. With Flowbox, we are a step ahead with UGC compared to our competitors. There are so many people posting photos and videos with their pets on Instagram, and now we have the possibility to share their content with the rest of the world."
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Implement a UGC strategy effectively and methodically across your brand’s digital presence to increase your order value. Brands that work with user-generated content find that their average order size and value increase when customers engage with UGC galleries on their website.
“Lékué products are difficult to understand if you don’t know what they’re for or how they work. If we place them in a store, out of context, nobody will know what they’re for or what benefits they have. This is where content plays a super important role for us. As I say, not only to sell the product but to create that experience around it.”
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Gain useful insights into the performance of consumer goods brands with a UGC strategy.
Learn how Consumer Goods brands leverage UGC to target niche audiences and improve their eCommerce performance.
Denby Pottery has allowed customers to sort shoppable content based on product colours and style.
With Flowbox, Dille & Kamille found a way to collect all the great content that was out there and use it to their advance.
Learn how Lékué turns their online followers of healthy eaters into a community with UGC and enhances their website experience.
Casa Viva saw a 4.1% interaction rate, thanks to their integration of high-quality user-generated content into their eCommerce.
Indiska used Flowbox to inspire their customers by embedding a UGC-flow on an inspirational wall named #MyIndiska.
CoolStuff leverages UGC to connect their loyal brand followers with their unique collection of products.