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Your products have been featured by customers in the content that they’ve posted on social media. Collect this content and use it to extend your brand’s social engagement into your eCommerce store. Then, say hello to ROI.
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Buying Consumer Goods online without interacting with them in real-life isn’t always the most inspiring experience. UGC can provide customers with faith in the product they are investing in.
Products can look different when photographed by professionals than they do in more everyday contexts. By gathering authentic content brands can provide real-life examples of products in action.
Consumer Goods are seeing their conversion rates rise due to incorporating User Generated Content. Social proof offers stunning eCommerce results.
With a wide range of products on offer, one of the main challenges for brands in this industry is proving the value of products by demonstrating their use. Show shoppers how real customers are doing just that by collecting images and videos from social media and displaying them in your eCommerce, thus inspiring customers with real-life examples of how to use your products.
“By embedding a ‘Shop this look’ feature directly into the product detail pages, we can now provide customers a new way to truly visualise how the product may look in their own homes.”
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People love shopping social content because it helps them see what’s on the market and how well each product works. When you include this content on your product pages, you’re providing the social proof that shoppers crave when shopping online. Now, when they browse a product on your eCommerce, they can see visuals of real people recommending that exact product.
Sweden’s largest gadget shop, Cool Stuff, has always had a strong sense of their brand voice. For that reason, they chose to integrate our platform into their eCommerce store to extend this brand identity further while inspiring more customers to join their international brand community.
“We love to see photos from our customers, and we feel that customer photos bring it closer to the brand as well. Since a lot of our products are unusual, we use UGC mostly as a way to see how the customers use the products: if they use them in a different way, how they use them and just to get a response from customers.”
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Take a look at the articles below and gain useful insights into the Consumer Goods eCommerce industry.
Learn how Consumer Goods brands leverage user-generated content to target niche audiences and improve their eCommerce performance.
Denby Pottery has taken User Generated Content integration to the next level, now allowing customers to sort shoppable UGC content based on product colours and style.
With Flowbox, Dille & Kamille found a way to collect all the great content that was out there and use it to their advance to create the feeling of their physical shops online. "We have carousel flows on our product pages, where customers can see our products in inspirational environments — something that we wouldn’t have the resources to create by ourselves." Arnout Baas - Marketing & E-commerce Manager at Dille & Kamille.
Learn how Lékué turns their online followers of healthy eaters into a community with user-generated content and enhances their website shopping experience.
Casa Viva is a Spanish furniture brand with an extensive line of home goods and furniture products. Thanks to their integration of high-quality User Generated Content into their eCommerce, they saw a 4.1% interaction rate.
Indiska used Flowbox to inspire their customers from the beginning to the end of their journey by reflecting their own Instagram account on the start page and by putting a UGC-flow on an inspirational wall named #MyIndiska.
Sweden’s largest online gadget shop, CoolStuff leverages User Generated Content to connect their loyal brand followers with their unique collection of products.