Case Studies
Industries
Resources
TikTok Collection
NEW
8 min read
![Shoppable Video Examples for eCommerce brands [+Platforms]](https://getflowbox.com/wp-content/uploads/2025/01/shoppable-video-content-ugc-flowbox.webp)
Is your brand already leveraging a shoppable video strategy to engage your users and boost your sales? Social commerce integration is a pillar of any eCommerce content marketing strategy. Shoppable videos have emerged as a game-changing tool, combining the power of storytelling with instant purchasing capabilities.
By allowing viewers to seamlessly shop directly within the video, this interactive format bridges the gap between inspiration and action. Whether it’s showcasing products in action or creating immersive shopping experiences, shoppable content has become an essential strategy for brands looking to engage audiences and boost conversions.
In this article, we explore the types of shoppable videos and examples of top brands leveraging shoppable video strategies, as well as the platforms to manage them effectively.
A shoppable video is a form of interactive content that enables viewers to purchase products directly within the video. Through clickable links or embedded shopping features, these videos streamline the path from discovery to purchase. Whether featured on a brand’s website, social media, ads or email campaigns, shoppable videos transform passive viewing into active engagement.
This type of shoppable content combines video’s visual appeal and storytelling power with seamless, interactive purchasing opportunities. 60% of shoppers say online video has given them ideas or inspiration for their purchase.
Compared to static content, shoppable videos engage viewers on a deeper level by showcasing products in action, providing context, and evoking emotional connections. According to an Instagram Trends Research Study, nearly half of people say they use Instagram to shop weekly.
According to an Instagram Trends Research Study, nearly half of people say they use Instagram to shop weekly
This interactive format shortens the customer journey, enabling consumers to transition from discovery to purchase with minimal friction. As a result, brands benefit from higher engagement rates, increased conversions, and valuable insights into customer preferences, making shoppable videos an indispensable tool for modern eCommerce strategies.
A shoppable video works by embedding interactive elements, such as clickable hotspots, product tags, or “Buy Now” or similar buttons, directly within the video content. These features allow viewers to explore and purchase featured products without leaving the video. 57% of ad agency professionals believe shoppable video content will be the next frontier for retail media.
For example, when a product appears in the video, a clickable overlay or icon might appear, providing more details, pricing, or a direct link to the product page. The following image shows a product tagged to the video post with a “Visa produkt” button, which means “show product” in Swedish.
Shoppable videos are typically powered by specialized software or platforms that integrate with eCommerce systems, enabling real-time inventory updates and smooth checkout processes.
This seamless experience streamlines the shopping journey, making it easier for customers to discover, explore, and buy products while engaging with dynamic video content.
Want to learn more about the topic? Check out these Shoppable Content Examples and Success Cases in Action.
Shoppable videos come in various types, each tailored to different marketing goals and audience preferences. By choosing the right type of shoppable video for their audience, brands can create engaging, tailored experiences that drive both engagement and sales. Here are the primary types of shoppable videos:
Testimonial videos usually consist of customers or influencers sharing their genuine experiences with a product. Check this example of the cosmetic Spanish brand Maquillalia.
The Instagram user @albeautyspain has posted a video sharing the use of one of the brand’s products. Maquillalia have leveraged this UGC to create a shoppable video and display it on their website.
By integrating shoppable elements, viewers can purchase the products endorsed directly from the video. Testimonial videos build trust and authenticity, leveraging social proof to inspire confidence in potential buyers.
Review videos offer a thoughtful and impartial evaluation of a product’s quality. These videos are often created by influencers or independent creators who are not tied to any specific brand, ensuring a fresh perspective on the item in question.
Although, they can also be created organically by the brand’s consumers. For example, the Swedish brand Kicks leverages a video review about a brand’s product shared by @karinamokha on Instagram.
User generated videos are the most reliable type of reviews. They allow the user to confirm there is a real satisfied consumer and not a bot or a fake comment created by the brand. Learn the case study on how Kicks benefits from UGC.
These types of shoppable videos showcase how a product works, its features, and its benefits in action. Viewers can click on the product during the demonstration to learn more or purchase it directly. Check how the Chilean brand Azaleia have shared a shoppable video of their own creation, showing the elements included in one of their products.
Product demos as shoppable videos leverage the engagement of video content format while adding the link to the product to increase conversion opportunities.
Often used in industries like beauty or tech, tutorial videos teach viewers how to achieve a specific result using featured products, which can be purchased directly within the video. Verstegen does it by showcasing a paid partnership between @vickylicious_blog and @fritel_official, a tutorial video where they mention one of the brand’s products, highlighting their use.
This is a clever example of how your brand can leverage the tutorial content created by others to generate visibility and authenticity.
Unboxing videos feature influencers or customers unpacking a product, offering a first-hand look at its packaging, features, and quality. Check this video of the Spanish brand CREATE, created by TikTok influencer @cristianavidal8.
By integrating shoppable elements in the post, viewers can click on featured items and purchase them directly as they watch the unboxing. Learn more about how CREATE benefits from UGC marketing strategies.
These are promotional videos designed to drive sales while doubling as shoppable content. Typically featured on social media, websites, or video platforms, shoppable video ads integrate clickable product links or “Shop Now” buttons directly into the ad.
Meller is a good example of how to implement shoppable video ads. The brand showcases the new collection through TikTok video ads with a clickable button to the product on the video.
Another type of shoppable ad video is the collaboration between brands and influencers -or content creators-. The following example shows how the Dutch brand Babboe have embedded on their website a video from a content creator @johanna.sophie.b as an Ad/paid collaboration.
Shoppable video ads help brands maximize their ROI while streamlining the customer journey from discovery to purchase.
Popular in fashion and lifestyle sectors, lookbook videos display multiple products styled in real-life settings, allowing viewers to shop individual items as they appear. The Swedish brand Chilli achieved this by sharing @torpet125 video content.
The video showcases several products from Chilli displayed in the user’s backyard. With this excellent piece of content available, the brand added tags to all the products on the video and embedded it on their website to enhance this aesthetic disposition of the furniture.
This type of shoppable video uses a narrative approach, weaving a story around products to evoke emotions and inspire purchases. The interactive elements enable seamless shopping as the story unfolds. Cortinadecor leverages videos like the one created by @villa__lili, sharing their product uses.
The post includes the user’s challenge and relief after finding a suitable product, enhancing the product value with a mix of storytelling and shoppable links.
Event or launch videos: These are designed for product launches or special promotions, creating excitement and urgency by allowing viewers to shop newly unveiled items directly.
Live Shoppable Streams: These are real-time videos where hosts or influencers showcase products, answer questions, and interact with viewers, who can purchase items instantly via integrated links.
Most of these types of shoppable videos get a higher engagement when they are created by the customers instead of the brands. A UGC video is an authentic, customer-created piece of video content that showcases real experiences with products or services, and it can be turned into a shoppable UGC video by adding the corresponding tags and CTAs to the piece.
A shoppable video platform allows brands to turn different types of video content -like social media posts or live streams- into a shopping experience. These platforms allow customers to discover, click, and purchase products without leaving the content they’re engaging with.
TikTok, Instagram, Amazon, and YouTube are the most relevant video platforms with features dedicated to creating shoppable content. However, each one of these allows you to create content on its own platform.
Using Flowbox, you can collect, manage and turn into shoppable content videos from all of these sources in one place.
Want to discover shoppable content platforms not just for videos but for other media content as well? Check our article about 10 Top Shoppable Content Platforms to Transform Your Customer Journey.
To create and showcase shoppable videos, you require a shoppable video platform that allows you to manage and create the corresponding tags to add products to the video content. Here are the top shoppable video platforms that can help you leverage videos to engage your audience and gain conversions:
Shoppable Video in TikTok Shop provides sellers with tips and tools to create engaging content that promotes their products. You can choose from templates, inspiration, or even auto-generate videos by accessing the Shoppable Video hub from the LIVE & Video tab within the Seller Center. TikTok even provides a guide on how to create a shoppable video using their platform.
Instagram Shopping features enable users to shop directly from your brand’s photos and videos. The product tags and ad features highlight catalogue items in images and videos, including Instagram Feed, Reels, and Stories, allowing users to tap and buy or learn more about the products, as well as using Ads with product tags.
Amazon shoppable videos allow content creators to upload original videos showcasing Amazon products to inspire users to purchase in exchange for compensation opportunities and brand awareness. In addition to uploading videos, you can also go live and share the information in real time with the Amazon Live Creator app.
YouTube shoppable videos is a new creator-focused feature that allows users to add tagged products to specific videos, as well as tag their affiliate products in bulk across their video library. Shoppable videos on YouTube create a streamlined and engaging shopping experience for users.
Another option for shoppable videos is to integrate them into your eCommerce website. However, this process would require a shoppable video platform that allows you to manage your catalogue and add tags to the videos embedded in the web pages.
Flowbox is a powerful tool to manage shoppable video content that facilitates the seamless creation of a fully customized and unique content flow. This platform empowers users by allowing them to upload a variety of digital media, including high-quality images and engaging video content.
Flowbox is a powerful tool to manage shoppable video content
Furthermore, Flowbox enhances the online experience by enabling the incorporation of relevant tags and associated products, which significantly improves the visibility and distribution of the content across various online channels.
By leveraging Flowbox, eCommerce brands can optimize their shoppable video strategies and effectively engage their target audience, ensuring their video content efforts drive more conversions.
Once you have created your flow and imported your brand’s Product Catalog to the platform, with a few clicks, you can assign products individually or in bulk to the selected videos, facilitating the process and optimising the time it takes to complete this task.
Also, the Flowbox AI Product Recognition tool can easily help you by displaying a list of suggested products that match the selected part of the image you previously provided.
When the flow is ready, you can embed it on your website to showcase a variety of videos with shoppable content on them. Also, the CTA for the video is customisable using the Flowbox tools for it.
This process can be replicated for the following sources of video content:
Learn more about creating and integrating shoppable flows with the Flowbox platform on your eCommerce website.
Now, you have all the knowledge and tools you need to maximize the benefits of your video content. This is your chance to achieve even more results with the same effort. Turning video content into a shoppable one allows you to gain conversions and engage your audience with an entertaining and innovative shopping experience.
In addition, by combining user generated content with shoppable features, your team can create vibrant, authentic, shoppable UGC videos that truly connect with your customers. Contact us if you want to incorporate shoppable content into your brand strategy.
