Flowbox Roundtable event in Amsterdam: Content Strategies from leading Brands

On May 20th, we opened the doors of our Flowbox office in Amsterdam to host the second session of our exclusive roundtable event focused on the future of Content Marketing Strategies in the eCommerce industry.

The event brought together experienced eCommerce, Social Media, and Marketing Managers from international brands for an afternoon of insight, collaboration, and forward-thinking discussion.

Roundtable Panellists from Decathlon and Vivafloors

Our panellists—Mick Orthen, Teamleider Marketing at Vivafloors, and Quirine Dols, PR Leader at Decathlon—shared their expert perspectives on how brands can navigate the rapidly changing content landscape.

From leveraging authentic user-generated content to building stronger connections across channels, the discussion covered the essential strategies that will define content marketing in 2025 and beyond.

“(…) The event was last night. Together with Quirine Dols from Decathlon and the audience, we talked about UGC, influencer content, AI, Gen Z, TikTok and how quickly everything changes. About real content vs. perfect content. And how you can stay relevant as a brand in a world full of speed and scrolling (…).”

Mick Orthen, Teamleider Marketing at Vivafloors [Quote translated from Dutch]

We were proud to welcome representatives from leading brands, including Instax Fujifilm, Doing Goods, Oversized Lifting Club, Asics, Onitsuka Tiger, and Petite Amélie, among others.

This roundtable was more than a discussion—it was a chance for us to connect with eCommerce industry experts, exchange ideas, and explore how we can collectively push the boundaries of what content can do in the world of eCommerce.

Here are some opinions shared by attendees about the event on LinkedIn:

“I attended this event with a colleague of mine and found it really insightful to speak with like-minded people in similar roles who seem to face the same struggles and successes that we do. Thank you, Flowbox!”

Mary-Jo Riglione, Social Media Marketeer at Petite Amélie

At Flowbox, we believe in the power of community and collaboration. Events like these are at the heart of what we do—bringing people together to shape the future of content marketing through shared knowledge and innovation.

We’re grateful to everyone who joined us and look forward to continuing the conversation. If you’d like to be part of our upcoming events, don’t hesitate to reach out.