Case studies
Industries
Resources
TikTok Collection
NEW
8 min read
Table of Contents
Fashion and apparel brands are using Flowbox to bring real customer content straight to their content channels. From homepages and product pages to community galleries and email campaigns, UGC is helping brands create more authentic and engaging shopping experiences.
Fashion brands also use Flowbox in social media and even offline marketing. With automatic collection, flexible layouts and built-in tools like ratings and reviews, it’s easy to adapt UGC to fit their brand’s aesthetic, tone, and message.
Here’s a look at how leading fashion and apparel brands are making the most of Flowbox.
KAFFE is a Danish fashion brand known for its timeless style with a modern edge. With over 20 years in the industry, they focus on creating clothing that combines comfort, quality, and responsible design for women around the world.
On their homepage, KAFFE uses Flowbox to feature a shoppable UGC feed that blends seamlessly into the overall site design.
Featuring user-generated content on your homepage is a powerful way to show social proof and build trust. KAFFE does this seamlessly by placing real customer photos and videos front and centre.
Their homepage flow showcases customer styling of KAFFE pieces, with each post linked directly to the featured product—making it easy for visitors to browse and shop in just a few clicks. It’s a clean, shoppable gallery that not only highlights the brand’s community but turns inspiration into instant conversion.
Oraije’s homepage: designed to reflect their urban vibe, with direct links to the products featured in each post. It gives the homepage a more dynamic, community-driven feel.
E5’s homepage: styled to reflect their timeless and elegant aesthetic, with direct links to the pieces worn in each post. It transforms the homepage into a warm, authentic space led by real customers.
Havaianas’ homepage showcases people wearing their sandals in everyday settings, with direct links to the styles featured in each post. It brings a sense of authenticity and laid-back lifestyle to the homepage experience.
Redskins is a French brand blending urban culture with premium design. Known for its leather jackets and streetwear-inspired collections, the brand has built a strong following by staying true to its bold, contemporary identity.
On their product pages, Redskins use Flowbox to display UGC that highlights the exact product being viewed.
Just below the main product images, you’ll find photos of real customers wearing the piece. This simple but effective addition offers immediate social proof and a more realistic sense of fit and style. It reinforces trust and relatability at a key decision-making moment—without disrupting the clean, confident look of the page.
Scorett’s product pages display UGC that features the exact shoe being viewed just below the product details. The flow showcases how customers have styled the item, adding a layer of social proof that helps shoppers visualise the fit and feel of the product.
Skoringen’s product pages include a dedicated UGC section highlighting real customers wearing the specific style being browsed; this offers authentic visual context without disrupting the shopping experience. Each image is linked directly to the product.
Alohas product page UGC flow mirrors their clean, editorial aesthetic, featuring real customers styling pieces from the collection. It subtly guides shoppers toward complementary items, encouraging exploration and increasing purchase potential.
Onitsuka Tiger is a Japanese fashion brand known for its fusion of tradition, street style, and bold design. Their focus on individuality and cultural expression makes community-driven content a natural fit.
Through their “Abraza tu estilo icónico” page, Onitsuka Tiger use Flowbox to build a dedicated community space that celebrates how real people wear their products. Each post links directly to the featured product, keeping the experience shoppable while feeling genuine.
By curating this community page with Flowbox, Onitsuka Tiger goes beyond standard product promotion—inviting customers to become part of the brand story. The feed is a celebration of individual style and cultural expression, all while reinforcing the brand’s identity.
It’s a powerful way to build emotional connection, foster loyalty, and turn inspiration into action—right from a dedicated space that lives outside the traditional eCommerce flow.
Potamy’s Muses page is a curated community space that highlights how people style the brand’s footwear and accessories. Built with Flowbox, it brings together real social content in a way that feels personal and on-brand, with each post linking back to the collection.
Ônne’s Shop Insta page serves as a dedicated UGC gallery, showcasing how people style their swimwear. The layout is clean and easy to shop, with direct product links on each post.
Ellesse’s Lifestyle page blends campaign content with community visuals, highlighting how customers and ambassadors wear the brand beyond sport. The integration of UGC adds authenticity and helps bridge the brand’s fashion-forward identity with its audience.
The Beautiful Bride Shop is a Dutch brand specialising in bridal and occasionwear, offering everything from wedding dresses to accessories. Their tone is elegant but down-to-earth—and that carries through to even the less expected parts of the site.
The image below shows how they turn their 404 page into something more inspiring.
Instead of a standard error message, the brand uses Flowbox to feature real customer photos—brides and guests wearing Beautiful Bride Shop pieces. It gives the page a personal, visual touch and helps guide users back into the site by showcasing items they can shop directly from.
It’s a small detail, but one that keeps the experience feeling polished and community-driven, even when visitors take a wrong turn.
Malababa is a Spanish brand known for its timeless leather goods and thoughtful, slow fashion approach. Their communication is clean, considered, and reflective of their artisanal values.
In their newsletters, Malababa features a curated UGC section that highlights how people style their pieces in everyday life.
Using Flowbox, the brand selects imagery that reflects its aesthetic and values. Featuring UGC in email campaigns adds a relatable, human touch that inspires styling ideas, drives engagement, and builds a stronger sense of community. It makes each send feel more personal and meaningful to the reader.
Misako is a Spanish brand known for its affordable, trend-led bags and accessories. Their tone is playful and approachable, which carries through in how they stay connected with customers after they’ve made a purchase.
In their post-purchase emails, Misako features a curated UGC section showing real people styling their recent buys in everyday settings.
Using Flowbox, the brand selects content that fits its fun, fashion-forward identity. Including UGC in post-purchase emails not only inspires styling ideas and drives additional sales—it also encourages customers to share their own looks. It’s a simple way to keep the brand experience going and strengthen the community around it.
Green Comfort is a Danish footwear brand focused on combining comfort, style, and sustainability. Their customer communication reflects a warm, community-first approach that extends beyond the digital space.
Below is a look at Green Comfort’s post-purchase flyer, inviting customers to join their community through Instagram.
In their post-purchase flyers, Green Comfort invites customers to share photos or videos of their new shoes using #GCMoments. The flyer includes a clear step-by-step prompt and offers a chance to win a gift card as an incentive.
It’s a simple offline touchpoint that connects the in-store experience with their broader UGC strategy—helping grow their content library while celebrating real customers across channels.
Meller is a Barcelona-based eyewear brand known for its modern, minimalist designs and focus on sustainability. Their clean visual style carries across all channels, including how they use UGC in advertising.
Below is a snapshot of a UGC-powered ad from Meller, featuring a real customer styling their sunglasses.
Using Flowbox, Meller features customer-created content in paid social campaigns, showcasing real people wearing their sunglasses in everyday settings. This makes their ads feel more authentic and less disruptive, helping the brand stand out in-feed while driving traffic and engagement.
It’s a smart way to use community content to build trust and support performance marketing.
Frank Dandy is a Swedish underwear and swimwear brand known for bold prints, sustainable materials, and a playful take on everyday essentials.
Below, you can see how Frank Dandy integrates ratings and reviews into their product pages using Flowbox.
Frank Dandy uses Flowbox to display customer ratings and reviews directly on their product pages. Shoppers can leave quick feedback on fit, comfort, and overall experience, making it easier for others to find what works for them.
Nicole Milano is an Italian bridal brand known for its elegant, couture-inspired designs. Their focus on romance and personal storytelling extends into how they work with user-generated content.
See how they invite real brides to share their moments with the brand via their community page’s media upload button feature.
On their Nicole Brides page, Nicole Milano includes a media uploader that lets customers submit their wedding photos directly. It’s a simple way to make past brides feel part of the community—and to grow a gallery full of real, meaningful moments.
This not only adds authenticity to the brand but also gives future brides inspiration from people who’ve worn the dresses in real life.
Porronet is a Spanish footwear brand inspired by Mediterranean style, known for combining craftsmanship with a relaxed, modern look. Their site design reflects that same easygoing elegance.
Here’s how Porronet present UGC in a bubble-style layout, bringing personality and warmth to their product listing.
Porronet uses a rounded “bubble” layout to display UGC, giving customer content a soft, approachable feel. The bubbles sit just below the main banners on the sandals page, acting as a lifestyle-led preview that invites users to explore how others are styling their sandals.
It blends seamlessly with the site’s overall aesthetic, adding inspiration without disrupting the shopping flow.
ROCKANDBLUE is a Swedish outerwear brand that blends fashion-forward design with streetwear influences. Their aesthetic is bold, structured, and premium—qualities reflected in how they present UGC.
The image below shows how ROCKANDBLUE use a square grid layout on their community page to present UGC.
ROCKANDBLUE uses a classic square grid layout to display UGC, giving the gallery a clean, editorial look. The uniform sizing keeps the feed sharp and consistent, aligning with the brand’s street-luxe image.
This design appears on their dedicated Instagram page, creating a social-first destination that brings together real customer content in a way that’s easy to browse and visually cohesive.
Project X Paris is a streetwear brand that merges urban culture with modern fashion. Their bold, trend-led aesthetic is reflected in how they present user-generated content across their site.
The image below demonstrates how the brand integrates vertical UGC into their community page for a more dynamic, mobile-friendly experience.
Project X Paris opts for vertical image formatting, giving their UGC a full-body, immersive feel. This layout mirrors the style of content seen on platforms like Instagram Stories and TikTok, making it highly engaging for their fashion-forward audience.
The format is used on their dedicated #PXPStyle community page, where vertical visuals are stacked in a scrollable feed—offering a high-impact way to highlight street style and inspire customers to see themselves in the brand.
IT Luggage is a travel brand focused on practical, design-led luggage solutions that suit modern lifestyles. Their website reflects this with a clean layout and content that highlights both function and experience.
Here’s how UGC appears on the homepage—merging short videos and still images into one seamless section.
IT Luggage combines static UGC with short-form video, offering a more dynamic take on social proof. Their UGC feed blends formats within a clean grid, allowing shoppers to see both styled lifestyle photos and motion content that demonstrates how the luggage functions in real life.
This content appears across the homepage and category pages, adding depth to the product experience without disrupting the overall site flow.
User-generated content isn’t just a trend—it’s a powerful tool for building trust, driving engagement, and creating a more authentic shopping experience. From homepages and product pages to email campaigns and offline flyers, fashion brands are finding creative ways to showcase real people wearing their products.
With Flowbox, integrating UGC into every step of the customer journey becomes seamless—helping brands stay visually consistent, community-driven, and genuinely connected to their audience. Book a demo with Flowbox or contact your CSM to implement similar UGC galleries and boost your brand sales.
