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As Summer fades, the arrival of autumn offers us a chance to refocus and begin anew, especially for those who consider September to be the beginning of a new year; a time to re-establish routines, build positive habits, and duties after the summer break.
This September, we’re highlighting how user-generated content is helping brands build authentic, lasting relationships with their communities. We’re celebrating Wesco, a French brand that specialises in equipment, furniture, games and educational materials tailored for early childhood education.
Discover how Wesco uses Flowbox UGC platform to showcase real-world experiences from educators and families, and learn how your brand can leverage authentic content to demonstrate value, enhance credibility, and bring its mission to life.
Keep reading to see how customer voices can transform educational products into trusted partners in children’s learning and development.
Wesco welcomes visitors onto their site with a curated carousel that blends customer-generated content with the brand’s own creations, offering an engaging preview of what they can expect across the website. In addition, UGC is seamlessly integrated into Wesco product pages, providing real-life context that supports and inspires purchasing decisions.
“It was essential for us to showcase our products in real-life settings and illustrate concrete use cases. Although our products are designed for professionals, we wanted to demonstrate how well they also fit the needs of individual consumers”.
Adeline Robel, Digital Marketing Manager at Wesco
To keep visitors engaged and prevent them from leaving the site, Wesco has integrated a UGC gallery into their 404 error page. This approach encourages users to continue exploring the brand’s products instead of abandoning the site.
With a single click, users can view the featured products in the images and use a clear CTA button that takes them directly to the product page, ready for purchase.
“Thanks to photos taken by real customers in their everyday environments, we move beyond strictly commercial imagery and provide highly relevant visuals on our product pages. UGC helps humanize the brand and makes it easier for potential customers to picture how they’ll use our products”.
Adeline Robel, Digital Marketing Manager at Wesco
Wesco leverages the Flowbox platform to enhance their digital strategies, including email marketing. One of their most effective tactics for keeping their community engaged is the integration of user-generated content into their regular newsletters. This helps the brand showcase authentic customer experiences and inspire other users to interact with the brand.
Wesco has gone a step further by creating a dedicated newsletter that teaches subscribers how to produce content for the brand, breaking it down into three simple steps:
Flowbox makes the entire process of any integration seamless and straightforward, no matter the complexity. The platform is designed to simplify technical challenges, ensuring brands can focus on maximising the value of UGC rather than dealing with complicated setups.
“Flowbox offered the benefits we were looking for to make the most of UGC on an eCommerce site. After an initial meeting with your team, we felt confident Flowbox was the right fit. The product demo answered all our questions — both functional and technical — which reinforced our decision. Alongside customer content, the platform also lets us feature our own content directly within Flowbox”.
Adeline Robel, Digital Marketing Manager at Wesco
Collecting and using content that includes children can be challenging for brands, as it requires extra care and sensitivity. At Flowbox, we provide clear guidelines to help you handle Rights Requests responsibly when sourcing content from social media.
With Flowbox, you can seamlessly request and manage usage rights for Instagram posts. The platform simplifies pending requests and automatically moderates content once rights are granted, making the process smooth and efficient.
You can send a Rights Request directly via Instagram Direct Message (DM), where Flowbox provides ready-to-use templates to streamline communication. Alternatively, you can request rights by commenting directly on the user’s post, ensuring flexibility and ease of use. For added transparency, it’s recommended to include a dedicated legal page or update your Terms & Conditions.
Alongside the Rights Requests process, one effective way to ensure clients feel satisfied with your brand and comfortable with their content being reused on social media is by cultivating a strong, engaged community.
When families build meaningful relationships with the brand, they are more likely to view the collection and display of content featuring their children in a positive light. This sense of trust not only encourages them to share their experiences but also fosters brand loyalty, as clients feel their voices and stories are valued.
By nurturing this connection, brands can create a cycle where authentic content fuels both community growth and customer satisfaction.
“Our experience with Flowbox is very positive. The implementation was quick and smooth, and the few integration requests we raised were handled efficiently by customer support. At Wesco, we see UGC as serving the same objectives as an in-store experience: it provides concrete answers to common questions (different ways to use a product, how a piece of furniture fits into a room, etc.)”.
Adeline Robel, Digital Marketing Manager at Wesco
Wesco demonstrates the true power of empowering customers to share their stories. From children’s furniture to educational materials, their use of user-generated content brings authenticity and inspiration to the consumer goods industry.
This September, Wesco was recognised for their outstanding approach to UGC in the babies and kids sector—a strategy that serves as a strong blueprint for brands looking to deepen connections with their audiences through real, relatable content.
Check other consumer goods brands’ results to learn how UGC can help you boost your brand’s authenticity and sales.
Want to bring the power of UGC to your brand? Request a demo with Flowbox UGC Platform today and start your journey toward a more inspired and connected community.
