Influencer Marketing Platform

Find new influencers with discovery and brand matching

Discover influencers that fit your brand’s needs based on criteria like location, interests, gender, or audience demographics. Leverage a network of verified influencers and global search to build a customised team of creators for your brand, taking away the guesswork and helping you build relevant ambassador teams faster. Resulting in more accurate targeting, improved campaign performance, and valuable time saved.

⭐ 300 million creators worldwide

⭐ 18.000+ verified influencers ready to work with you

⭐ 20+ criteria and filters

⭐ AI matchmaking between influencers and brands

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Manage your network of influencers and invite them to campaigns

Manage long-term relationships with verified influencers. Filter them by status, channel, or region, and target your communication to the right people. You can also create internal groups to invite specific influencers to campaigns. Track all influencer content automatically and keep everything organised in a central content library. This makes it simple to reuse influencer-generated content across channels, maintain consistency in messaging, and reduce the manual work of handling the influencers.

"Peer-to-peer influencer marketing has proven to be a very effective way for us to help create brand awareness and generate sales. The continuous content from the ongoing campaigns also help us on a day to day basis so we are consistently able to post content on our social media platforms. We broke our records for our subscription K-Beauty Box right after we started using Flowbox."

Maja Kim Madsen, Owner of surisuri

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Assign new tasks and track influencer content

Set up assignments on Instagram and TikTok that allow you to communicate tasks to influencers directly in the apps. The generated content is automatically tracked on the platform, giving you full visibility across multiple campaigns and collaborations all in one place. This reduces the need for manual follow-up, helps you stay on top of deadlines, and ensures that every campaign runs smoothly from start to finish.

"The collaboration with Flowbox has been a key part of our summer campaign for iced coffee, where together we’ve managed to create strong awareness of our iced coffee within the target audience in an easy and effective way."

Josefine Kaagaard, Brand Campaign Manager

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Analyse the performance of campaigns and influencers

Understand the daily performance of your influencers and campaigns, worldwide or in specific countries. Manage influencer compensation directly on the platform by automating digital payments and vouchers for your webshop, or by defining custom rewards. The tool also allows you to ensure efficient influencer marketing workflows, analyse campaign results and simplify financial and legal administration.

"With this campaign, we have received varied, high-quality content from creators, which has delivered strong results both organically and as part of our advertising. One of the advantages of Flowbox is that the creators on our team can work from the same campaign brief and still deliver such diverse content that appeals to different audiences, highlighting the benefits of downloading our app."

Rasmus Hansen, CMO & Co-Founder at Rabatta

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FAQs

Frequently asked questions about influencer marketing platforms

What is an influencer marketing platform and how can it help my brand?

An influencer marketing platform is a software tool that helps brands manage all aspects of influencer collaborations: discovering creators, running campaigns, tracking their content, paying them, and analysing results. Influencer marketing platforms streamline brand workflows and reduce manual coordination (like DMs, spreadsheets, and invoices).

How do I find the right influencers for my brand using a platform?

An influencer marketing platform offers discovery and matching tools to find vetted influencers: you can filter potential influencers by criteria such as location, interests, audience demographics, content type, and more. This helps you build a customised team of creators whose audience and style align with your brand, improving targeting, relevance, and campaign results.

Can the platform help me manage multiple influencer campaigns efficiently?

Yes. With campaign-management features, you can assign tasks, manage compensation or rewards (vouchers, payments), and organise influencers into internal groups of collaborators. An influencer marketing platform also tracks content automatically, which means less manual follow-up, easier campaign coordination and a centralised content library, ideal if you run multiple or recurring campaigns.

How can I measure the performance and ROI of influencer campaigns?

An influencer marketing platform provides advanced analytics and reporting tools. They allow brands to monitor how influencers’ posts perform (engagement, reach, demographics, conversions if connected to CTAs), giving insight into the impact of each collaboration. With this data, brands can compare campaigns, identify top-performing influencers, optimise spend, and make data-driven decisions for future influencer marketing efforts.

Can influencer platforms help avoid fake or low-quality influencers?

Yes. An influencer marketing platform integrates fraud-detection mechanisms or vetting processes to detect suspicious behaviour (such as fake followers or engagement spikes). This protects your brand from wasted spend and reputational risk, and ensures collaborations with genuine, relevant creators whose audience is real and engaged.

How does an influencer marketing platform handle content rights management?

An influencer marketing platform includes content rights management tools that let brands secure legal permissions to use influencer-created content across multiple channels. These tools help automate rights requests, track usage rights, store approvals, and ensure compliance with copyright and licensing rules. This way, brands can safely repurpose UGC and influencer content without risking legal issues, while maximising the value of every campaign.

Is it worth using an influencer marketing platform for a small or medium-sized brand?

Yes. While some platforms suit large brands doing many campaigns, there are also benefits for smaller or medium brands: easier influencer discovery, streamlined communication, automated payments and tracking, and better scalability. That said, if you only do one-off campaigns and have a minimal budget, a full-featured platform could be more than you need, so you should evaluate whether the tool fits your campaign frequency and volume.