Influencer Marketing platform

Turn creator campaigns into a marketing engine

Manage all your influencer marketing efforts from start to finish with an all-in-one influencer marketing platform: discover influencers, build strong relationships, run campaigns, track content, pay your creators, and analyse results.

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Trusted by IKEA, G-Star, PXP, Fjällräven, and 1000+ consumer brands across 40 markets

Who is this platform for?

Increased conversion rate

Brands scaling influencer marketing

You need a reliable way to find creators, brief them at scale, and measure which partnerships drive real Social Commerce revenue, not just reach

Marketing teams running creator campaigns

You spend hours tracking down content across Instagram and TikTok, chasing deliverables, and managing payments across spreadsheets

employees

Teams building a long-term creator program

You need a setup that turns one-off campaign activations into repeatable collaborations to boost your creator strategy

The control center for your Influencer Marketing

Find new influencers with discovery and AI matchmaking

Discover the right creators for every campaign. Our AI matchmaking powers influencer discovery across location, audience demographics, interests, content style, and past collaborations, so your team connects with creators who fit your influencer marketing strategy. Build a curated creator team for a single campaign, a market-specific activation, or an always-on creator program.

 

⭐ 300 million creators worldwide

⭐ 18,000+ verified influencers ready to work with you

⭐ 20+ criteria and filters

⭐ AI matchmaking between influencers and brands

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Manage your network of influencers and invite them to campaigns

Group creators by status, channel, region, or campaign history, then invite the right segment into each campaign brief. Every piece of creator content automatically lands in the central content library: posts, stories, reels, and tagged collaborations, all accessible to your team. This is how brands turn one-off influencer activations into a repeatable creator program with a coherent influencer marketing strategy: less manual coordination per campaign, a more consistent editorial voice across creators, and an owned content library that compounds campaign after campaign.

"The collaboration with Flowbox has been a key part of our summer campaign for iced coffee, where together we’ve managed to create strong awareness of our iced coffee within the target audience in an easy and effective way."

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Run creator campaigns from brief to payment in one place

Brief creators directly with campaign assignments for TikTok and Instagram that translate your strategy into clear creator deliverables. The moment a creator publishes, the post pulls into your campaign view, so your team can review, approve, and report on every piece of creator content. Automate digital payments, vouchers for your store, or custom rewards, and close the loop between creator activity and revenue without leaving the platform.

"Peer-to-peer influencer marketing has proven to be a very effective way for us to help create brand awareness and generate sales. The continuous content from the ongoing campaigns also help us on a day to day basis so we are consistently able to post content on our social media platforms. We broke our records for our subscription K-Beauty Box right after we started using Flowbox."

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Analyse the performance of campaigns and influencers

Measure every campaign by creator, by market, by content format. AI tracks engagement rates, reach, and conversion impact across every post your creators publish, so you can see which creators drive results, which campaigns compound awareness, and which influencer partnerships are worth renewing.

"With this campaign, we have received varied, high-quality content from creators, which has delivered strong results both organically and as part of our advertising. One of the advantages of Flowbox is that the creators on our team can work from the same campaign brief and still deliver such diverse content that appeals to different audiences, highlighting the benefits of downloading our app."

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Turn every campaign into a long-term content asset

Extend the lifespan of your influencer collaborations to increase the campaign ROI. Repurpose creator content across every Social Commerce touchpoint of the customer journey: product pages, social feeds, paid ads, and email. Every piece of creator content you collect becomes a distributable asset that drives engagement and conversion long after the campaign ends.

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“The experience has been very positive. Thanks to Flowbox, we have been able to give much greater visibility to content generated by influencers and customers within our website, creating a much more dynamic and personal experience for the user. We are also seeing how UGC content helps not only to reinforce the brand image, but also to increase customer confidence during the purchasing process."

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Influencer Marketing, Social Commerce, and Social Media Marketing in one platform

Verified creators

18,000+ vetted influencers and a global search of 300 million creators give you the right talent for every campaign, market, and content format

Legal and compliance

GDPR-native rights workflows, DAC7 reporting, EU data residency, and multi-market consent templates keep every market compliant from day one

Built-in management

Group creators by channel, region, or campaign history, brief them directly, and track every deliverable from one campaign view

Platform integrations

50+ integrations with leading eCommerce and marketing platforms keep every tool connected and ready for your most demanding teams

FAQs

Frequently asked questions about our influencer marketing platform.

How does Flowbox support influencer marketing for my brand?

Flowbox's influencer marketing platform helps brands manage influencer collaborations in one centralised environment. It enables teams to discover influencers, manage campaigns, collect and manage influencer content, and turn it into high-performing assets across eCommerce, paid media, and owned channels. By centralising these workflows, Flowbox reduces manual processes and helps teams scale influencer marketing more efficiently.

How does the platform help me find and collaborate with the right influencers?

Our influencer marketing platform offers discovery and matching tools to find vetted influencers: you can filter potential influencers by criteria such as location, interests, audience demographics, content type, and more. Our proprietary AI analyses influencer performance across different business verticals and parameters to suggest the best potential influencers for your brand. This helps you save time while building a customised team of creators whose audience and style align with your brand, improving targeting, relevance, and campaign results.

Can the platform help me manage multiple influencer campaigns at the same time?

Yes, the platform supports managing multiple influencer campaigns by centralising discovery, matching, briefing, content collection, and reward systems. Brands can group influencers into teams to streamline collaborations and maintain a structured content library. This reduces manual follow-ups, improves collaboration across teams, and makes it easier to scale recurring or multi-market campaigns.

How does the platform help measure the performance and value of influencer content?

The platform provides analytics and insights that help brands understand how influencer and creator content perform across different touchpoints, allowing them to monitor how influencers' posts perform (engagement, reach, demographics, conversions if connected to CTAs), giving insight into the impact of each collaboration. With this data, you can compare campaigns, identify top-performing influencers, optimise spending, and make data-driven decisions for future influencer marketing efforts.

How does the platform support content rights management for influencer campaigns?

All vetted influencers in the Flowbox creator pool have agreed to grant brands permission to use the content generated as part of a campaign. Brands are entitled to use this content for up to 24 months from the date of upload. Our platform also includes built-in content rights management features that allow you to request, store, and manage permissions. You can track usage rights and approvals in one place, ensuring content can be legally reused across marketing channels such as eCommerce, paid ads, and email. This helps maximise the value of creators' content while reducing legal and compliance risks.

Can the platform help avoid fake or low-quality influencers?

The platform integrates fraud-detection mechanisms and vetting processes to detect suspicious behaviour (such as fake followers or engagement spikes). All influencers within the network must be over 18 years old, have an active, mature account on Instagram or TikTok, produce high-quality content, and have an engaged community. This protects your brand from wasted spending and reputational risk, and ensures collaborations with genuine, relevant creators.

Is the platform suitable for small and medium-sized brands as well as larger enterprises?

Yes, our platform is designed to scale with brands at different stages of growth. Smaller and mid-sized brands benefit from simplified workflows, centralised content management, and easier collaboration with influencers. As brands grow, the platform supports more complex use cases, higher content volumes, and multi-market strategies, making it a long-term solution rather than a short-term tool.