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The Danish online platform RLVNZ has now partnered with Flowbox UGC platform to deepen customer engagement, integrate social proof into their eCommerce experience, and strengthen the online community around their brands.
RLVNZ is an online platform that sells clothing and accessories from independent influencer brands, including CAPECAPE, ÖHOUSE, DUO22, and Inasec, using a drop-based model with limited quantity items. It focuses on supporting creators by building and marketing their unique brands, which you can only buy on the RLVNZ website.
Discover how Flowbox plays a crucial role in helping fashion brands collect authentic, value-driven user-generated content while staying agile and competitive in today’s fast-paced market.
The group manages separate Instagram accounts for each brand, along with independent websites. They faced a challenge in gathering and integrating all the UGC in which people tagged or mentioned them across social media. To solve this, they needed a tool that could streamline and unify that content, and that’s when Flowbox provided the perfect solution.
“The reason we chose Flowbox is because of its relevance, as our company has created several brands with different influencers. We soon saw that a lot of people had been mentioning and tagging us on social media. A lot of content has been made out there, and we really wanted to collect all of it. It was hard for us to find a solution, but we found that Flowbox could help us collect it instead of having to do it manually.”
Clara Lund Mikkelsen, Co-Founder of RLVNZ
Flowbox has already delivered significant value to RLVNZ. In the first month, 19% of all sales were influenced by visitors engaging with Flowbox UGC galleries linked to products.
The platform is supporting the brand through the implementation of various flow packages, helping them integrate content not only into the main group website but also across each individual brand’s site, ensuring that every brand’s UGC is efficiently distributed.
One of the integrations they’ve successfully rolled out is UGC on Product Pages, giving shoppers inspiration and real-life context for the items they’re considering.
They’ve also begun collecting content from user mentions on TikTok, expanding their reach and strengthening their social proof.
“For sure, I think that a lot of value will come to our different brands, since now we have a way of collecting all the great content. For the team is very nice as well, since our target group are people who are constantly on TikTok and Instagram, they are used to consuming that content. I’m really sure it will increase our conversion rate and make way more sales. We are very happy with the value added to our platform.”
Clara Lund Mikkelsen, Co-Founder of RLVNZ
RLVNZ highlights the platform’s ease of use and the strong, attentive support provided by the Flowbox team. Ongoing check-ins have helped them continuously refine their UGC strategy, ensuring steady progress and clear value for the group.
“I’ve been very lucky to have met our CS Manager, Cécile. It has been a very smooth onboarding process. We have reunited four times, have been in contact by email, and always get a quick reply; it has been very easy to get onboarded. Her help has just been fantastic.”
Clara Lund Mikkelsen, Co-Founder of RLVNZ
Flowbox has supported the brand in implementing the platform within their multi-brand structure. Although they operate under a single account, they needed to connect multiple content sources for their various brands, and Flowbox helped them set it up seamlessly.
“I think that our case is a bit more difficult than other clients since we are a single platform, but with several brands. So we needed to add different sources, but to the same account. Cécile and the tech support team have found a good solution to integrate everything smoothly.”
Clara Lund Mikkelsen, Co-Founder of RLVNZ
As the fashion industry grows in both scale and sophistication, RLVNZ’s collaboration with Flowbox represents a strategic move to stay competitive while strengthening their connection with their community.
Interested in exploring how Flowbox can elevate your brand with user-generated content? Request a demo to see the platform in action.
