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Share your brand's coffee tables, sofas, and shelves in your clients' posts where they're featured. Include this content on multiple pages of your website. Let buyers see your designs in living rooms, kitchens, or home offices and turn inspiration into conversions.
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Studio photography highlights style, but real homes reveal soul. Gather customer photos of your furniture in authentic, lived-in spaces. Feature this content on your brand's product pages or dedicated community pages to leverage social proof.
Arranging furniture can be complicated for some consumers, especially when it comes to envisioning how a piece of furniture will look in their home. UGC provides a consistent stream of ideas, different styles, and contexts.
Professional shoots for your huge furniture catalogue can be time-consuming, but also hugely expensive. Take advantage of authentic, high-quality content from your customers both on social channels and in your brand's official catalog.
Allow your customers to envision how much space the product requires and how it will really look within their home. Customer content can help you better meet the expectations of potential buyers by helping them to visualise how furniture will look in a real home, through authentic visual reviews of the quality and style of your furniture.
"Flowbox platform is a really simple tool and it works really well. I think it's a really clever bit of functionality. I check the platform about 15 times a day when we've got new photos and videos, so I'm obsessed with it. I can't stop using it. I get really excited when we get new images."
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Display authentic customer photos and videos that show how your furniture thrives in real homes. This is an unpolished proof of how your furniture—whether a sofa, coffee table, or bookshelf—adapts to everyday life and serves as social validation for your brand. Buyers trust their peers more than professional photos.
“We chose Flowbox after comparing tools, because it was something we didn’t have until then and wanted to implement. The implementation was easy, and the management is quite autonomous.”
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Get a higher conversion rate for your home furnishing brand. Embed user-generated content into your eCommerce store to inspire customers who identify with the brand voice, and see heightened conversion rates when implementing UGC across multiple customer touchpoints.
“Personally, I believe UGC instills buyer confidence just by showcasing what other consumers have purchased. I would even consider UGC as a review feature because a lot of the content is tagged with actual commentary. I think it’s very beneficial.”
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Gain useful insights into the performance of Furniture brands with a UGC strategy.
Read about how leading furniture brands are using UGC to improve their online shopping journey and eCommerce sales.
Read on to learn more about how Flowbox complements ScS marketing efforts and content strategy with UGC.
Explore Andrew Martin’s implementation of UGC marketing within their eCommerce using the Flowbox UGC platform.
Learn how IKEA Switzerland has made a huge impact and inspired a large audience, and seen great statistics in the meantime.
Discover how Lampemesteren's average order value has increased by using Flowbox UGC platform.
Discover how Sklum has increased engagement and CTR on their eCommerce after implementing a UGC strategy with Flowbox.
Explore how Jennifer Taylor Home has seen a 49.7% increase in conversion rate thanks to customers interacting with UGC.