Carclean.com has partnered with top UGC platform: Flowbox

Leading car care and detailing Carclean.com has partnered with top UGC platform Flowbox.

Carclean.com is a Dutch-based online brand specialising in premium car care and detailing products. Started back in 2007, the company’s goal was to offer high-quality car cleaning products that were hard to find at the time.

Since then, Carclean.com has grown into a trusted name among car enthusiasts and detailing professionals, offering over 2,600 products from more than 85 brands—including their own high-quality brand, Monello.

Discover how user-generated content is a key piece of the puzzle that allows the automotive brand to gather meaningful content that aligns with their strong brand values and helps them to remain agile in a competitive marketplace.

UGC allows automotive brands to differentiate

Carclean.com has emerged as a trusted name in the automotive care industry, offering high-quality detailing products that cater to both professionals and everyday drivers.

One of the reasons the brand decided to include user-generated content in their marketing strategy is due to the fact that it allows them to gather more consumer-driven content that helps them to stand out in a highly competitive market.

“We did not want to be just another virtual shelf filled with bottles and pads. Our goal was to turn Carclean.com into a true gathering place for petrol heads and weekend detailers, a spot where they can share results, swap tips, and celebrate the fresh-off-the-polish glow of their cars.”

Tim Struijs, CEO at Carclean.com

In an industry often driven by technical specs and product comparisons, Carclean.com recognised the need to go beyond the traditional online store model. Their vision was to transform their platform from a simple product catalog into a vibrant digital pitstop—a place where enthusiasts could swap advice, show off results, and feel like part of a larger movement.

“User-generated content felt like the most authentic way to capture that energy. We wanted to feature real customers on every product page, prove that car care is fun and rewarding, and, if possible, lift both conversion and average order value.”

Tim Struijs, CEO at Carclean.com

Bringing the customer voice to the front with Flowbox

With that in mind, Carclean.com began the search for a UGC partner that could meet both their creative and commercial ambitions. Flowbox stood out for its seamless integration, intuitive platform, and powerful analytics, that directly connects the content to conversions.

‘’Flowbox won us over in three ways. First, the widget dropped smoothly into our tech stack. Second, the backend lets us link each post to the right product in seconds. Third, the analytics trace every piece of content back to actual revenue. During the pitch, the team skipped the fluff and ran a live demo that pulled Instagram shots into a test page while the dashboard matched them with sales in real time. That clear, hands-on approach sealed the deal.”

Barro de Reus, Marketing & UX Design at Carclean.com

The team at Carclean.com sees UGC as more than just a nice-to-have feature—it’s a key lever for customer trust, discovery, and retention.

By showcasing authentic content from real customers, they aim to shorten the path to purchase while also elevating the joy and satisfaction that comes with a freshly detailed vehicle.

“By featuring real detailers, from seasoned pros to first-timers, we give visitors social proof they can trust. We expect longer dwell times, richer product discovery, and the confidence boost that converts hesitant browsers into buyers. Our aim is to reach beyond innovators and early adopters and persuade the pragmatic majority; a five-percent lift in conversion would already be a fantastic payoff.”

Barro de Reus, Marketing & UX Design at Carclean.com

With Flowbox, Carclean.com can now curate, moderate, and distribute content from across social platforms—all in one centralised space. Whether it’s showcasing customer photos on product pages, highlighting tutorials on the homepage, or building out a future community hub, UGC will serve as a bridge between the brand and its growing, engaged audience.

“Over time, we see Flowbox content tightening the community and fueling a virtuous circle of inspiration, purchase, and proudly posted results.”

Tim Struijs, CEO at Carclean.com

By putting real customers at the heart of their digital experience, Carclean.com is reinforcing the trust, passion, and authenticity that have fueled their success for over two decades. With Flowbox, they’re not just showcasing products—they’re showcasing people, results, and a shared love for car care.

Elevate your automotive brand with user-generated content

As the automotive industry continues to grow in both size and sophistication, Carclean.com’s collaboration with Flowbox is a strategic step to ensure they remain not only competitive but also community-driven.

Interested in exploring how Flowbox can elevate your brand with user-generated content? Book a demo to see the platform in action.