Flowbox Roundtable Event: Content Strategies and Success Stories from Top eCommerce and Marketing Managers

At our Barcelona Office, Flowbox hosted a roundtable event, bringing together prominent industry leaders to discuss innovative content strategies and digital success stories for 2025. The event showcased how leading brands are leveraging UGC and other content strategies to drive engagement and growth for the brand.

The panel discussion featured distinguished speakers from renowned brands:

We had a group of expert panelists at our event to speak on their successful content strategies:

• Aleix has been E-commerce manager at Misako, a leading bag and accessory brand for over 2 years and previously an E-commerce and digital strategy consultant.
• Xavi has worked in digital marketing since 2010 and is currently Digital Director at Castañer, an award-winning Spanish fashion brand.
• Roger has been the E-commerce Manager at Lékué for over 7 years with over 10 years experience in Sales and Marketing positions within the consumer goods sector.
• Israel moved to Barcelona in 2021, where he started as a Marketing Specialist for sporting goods brand Base. He then elevated to become Marketing Manager in early 2024.

Digital Content Success Stories at Flowbox Barcelona Roundtable

During the roundtable debate, panelists shared insights into their successful content strategies and discussed how they’ve adapted to the evolving digital marketplace in 2025. The event provided an invaluable opportunity for attending client representatives to learn from peer experiences and gain actionable insights for their own digital initiatives.

“I was personally very happy to see how our very first customer event, hosted at Flowbox Barcelona, created a unique atmosphere of engagement. It provided our customers with the opportunity to share their experiences and insights on the strategies they have been working on over the past few months. This exchange fostered collaboration among them, helping to propel their eCommerce growth”

Eulogi Bordas – CEO at Flowbox

The attendees included eCommerce and Content Managers from other important Spanish brands who valued the insights obtained from the panelists and the relevance of the topics discussed.

“The event was super interesting, and one of the topics that caught my attention the most was when we discussed the barriers between organic and paid UGC, and how they will evolve in the future”

David Alarcón – eCommerce Manager at Miin Korean Cosmetics

“I have felt very identified with Castañer; the brand is very similar to Decowood. I have found the question of how far you have control of your brand and image and how far you let the user create the content in their own way very interesting. This arises the internal debate of the extent and the way to let the user talk about your brand.”

Sigrid Zúñiga – Head of Brand at Decowood

“I found the whole topic of artificial intelligence very interesting, especially how it can be used, what influence it has and what we think about how it will evolve. I think it is a very current topic and one that will have a huge impact on us when it comes to selecting our content.”

Nuria Gacimartín – Email Marketing Manager at Naturitas

The event highlighted various content strategies that have proven successful for 2025, demonstrating the versatility and effectiveness of the Flowbox UGC Platform across different industries and use cases.