Flowboxer of the Month – October 2022: Maquillalia

The time has come to reveal the winner of Flowboxer of the Month for October! With pumpkins and skeletons all around us, it was only natural that the theme for this month’s competition was Halloween.

The winner for this month is… Maquillalia!

Maquillalia is a beauty and cosmetics brand founded in Spain over ten years ago. After discovering that many of the world’s leading makeup brands were not available in their country, the founders of Maquillalia decided to create an eCommerce solution which has had much success throughout Spain.

The brand has always placed a strong emphasis on its social media presence. This focus on social media activity has helped the brand grow its voice and image with the community it has built over its lifetime.  

Maquillalia first started using Flowbox widgets on their website in the spring of 2019. Currently, they find a diverse range of uses for their Flows as they employ them on the homepage, product pages, category pages and a lookbook too. However, as Halloween approached, Maquillalia wanted to add another extremely creative gallery to their website: a Halloween calendar, using Flowbox Flows.

On this calendar, Maquillalia offered discounts on their wide product range across the 31 days of October. Each day, users could click on the corresponding date and see which product in their catalog was being discounted. This gallery was enhanced by Flowbox Flows which displayed a preview of the product, encouraging users to click through, enter the product page and convert, paying a discounted price in the process. We love the Halloween theming around the gallery, from the pumpkins to the cobwebs. What a creative use of a Flow!

While this in itself was a creative use of a Flow, Maquillalia’s other User Generated Content galleries continue to be extremely successful for the brand. On the brand’s homepage, users can see another UGC gallery featuring customers styling their Maquillalia purchases, providing inspiration around looks and uses for visitors on the site. Moreover, this Flow is integrated with the brand’s lookbook section of the site: if users want to see more examples of Maquillalia products in use, they can click through to the lookbook from the homepage.

Once again, a massive congratulations to Maquillalia, our Flowboxer of the Month for October! We love seeing and showcasing how our wonderful clients are making the most out of their Flows. We can’t wait to share our future Flowboxers of the Month and all of their creativity!

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