Celebrated fashion brand Ines de la Fressange Paris embraces their community with authentic User Generated Content

This effortlessly chic fashion brand is known for its natural elegance thanks to the symbol of parisian style herself, Ines de la Fressange. Driven by their loyal community of fans, the brand has decided to enhance their online buying experience by leveraging customer interactions in the form of visual content. In order to achieve this, they have partnered with Europe’s leading User Generated Content platform, Flowbox. 

Tessa Gillette, Head of Digital at Ines de la Fressange Paris, said, “Our customers want to see our clothes in everyday life. This is perfect alongside product images and the UGC allows you to buy directly from the feed, which shortens the buying journey. It’s also a great way to include our community on our platform and interact with them.”

By collecting User Generated images and videos of real customers enjoying the joyful luxury of their products on social media and publishing them into their buying journey using Flowbox’s advanced UGC technology, this iconic fashion brand is able to augment the fandom that they see online and turn it into higher engagement and conversions in their eCommerce. 

“The photos are essential to the buying process, and they help increase conversions by 30%. Including images of real people who have purchased the products alongside product images reassures customers and allows them to have maximum visibility of the product. Plus, product tags allow customers to buy what you see on the posts and create a more compelling online journey on the site – one that’s simple and fast.”

Tessa Gillette, Head of Digital at Ines de la Fressange Paris

Sof Michaels, VP of Business Development, said, “We are excited to welcome a prestigious and high calibre fashion brand such as Ines De La Fressange Paris to our portfolio. With a strong and socially active online community, the brand has superb foundations to make a successful UGC project. The collaboration with this famous and iconic brand is also further evidence of our continued growth and investment in the French market.”

With a very specific and recognizable brand image, it was important for their integration to match the Ines de la Fressange Paris style, while seamlessly integrating into their online shop. With Flowbox’s UGC platform, they found the partnership they were looking for. 

“The prices are more competitive than other platforms, so it is very profitable. Plus, its very extensive customization allows it to blend completely into our site while respecting our DNA. The back office is easy to use and analytics allows us to monitor KPIs in real time.”

Tessa Gillette, Head of Digital at Ines de la Fressange Paris

With the help of UGC, Ines de la Fressange Paris is creating a more compelling buying journey by celebrating their online community all in the spirit of the brand.