Iconic fashion brand, KARL LAGERFELD, further expands their immersive retail experience online with UGC

KARL LAGERFELD is a fashion brand that celebrates the colossal legacy and spirit of its founder through their innovative design aesthetics. Driven by customer engagement, this living homage to Karl himself is continuously looking for new ways to expand their immersive retail experience. To fulfil this desire within their eCommerce, the brand partnered with Flowbox, Europe’s leading User Generated Content platform. 

By collecting User-Generated images from social media that feature the iconic KARL designs and integrating them into carousels and galleries within their online store, the brand is able build upon this immersive brand experience by enveloping customers within it. And thanks to a tool like Flowbox, collecting, managing, and publishing authentic customer content is easy.

Sof Michaels, VP of Business Development at Flowbox, said,“We are delighted to welcome one of the worlds leading fashion brands, KARL LAGERFELD to our client portfolio. The high quality technical and design standards of such a prestigious brand enables us to further demonstrate our position as Europe’s leading visual commerce vendor. We are very much looking forward to a long term successful and innovative partnership.”

With the help of User Generated Content, KARL LAGERFELD is able to achieve their goals of celebrating their iconic legacy through the eyes of their customers. Looking for a way to integrate customer content into your eCommerce store? Book a demo to get in touch.