Improved Content Approval Processes: Enhancing Efficiency and Accuracy

In today’s digital age, content creation plays an essential role in establishing and maintaining a brand’s online presence. As a brand, collecting User Generated Content (UGC) can be a powerful strategy that engages your audience, builds brand loyalty, and showcases the authenticity of your products or services. However, managing and curating this content can be a time-consuming task. That’s where the “Pre-Approval” feature comes into play, allowing you to maintain control over the content that represents your brand. 

Your brand reputation is essential for success. Using the Pre-Approval feature, you can actively monitor and filter User Generated Content before it is displayed on your website or social media channels. This step ensures that inappropriate or irrelevant content is not associated with your brand, safeguarding your reputation and preventing any potential damage caused by harmful or misleading posts.

We are introducing this new feature into the moderation process to enable you and your team to work in a more streamlined way. 

1. You can distribute your time between firstly selecting appropriate content to put in the Pre-Approved folder, then returning at a later date to continue with the moderation process, such as sending rights requests, tagging products & category tags, and distributing the posts in the correct Flow. 
2. Alternatively, you can use this feature to divide up responsibilities in Flowbox between members of your team. For example, there might be one team member who is responsible for selecting coherent content that is in line with your brand guidelines and another that handles the moderation of content.

This two-tiered approach optimises efficiency, fosters skill development, encourages innovation, and ensures high-quality content.

Not all content collected will be suitable for display. Some content may be irrelevant to your brand or of low quality, potentially weakening your brand’s message. The Pre-Approval feature empowers you to filter out such content, only showcasing the best and most relevant User Generated Content. Maintaining a high standard for the content displayed on your website or social media enhances the overall user experience when adding User Generated Content to a website and elevates your brand’s perception.

As a brand collecting content from your users, the Pre-Approval feature is an invaluable tool for managing and curating the content that represents your brand. By utilising this feature, you can safeguard your brand reputation, maintain consistency, enhance user trust and engagement, reduce risks, and filter irrelevant or low-quality content. With these benefits in mind, it becomes clear that the feature is a necessary component of your content collection strategy. Start using this feature today and take control of your brand’s narrative to drive success in the digital landscape.

If you already use Flowbox and are interested in adopting this feature then contact your Customer Success Manager. If you would like to learn more about Flowbox then book a demonstration of our platform.