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Furniture brands know that buying decisions are shaped by more than just digital catalogues alone. Customers want to experience products through real spaces, with real design choices, and real stories. This is where user-generated content comes in.
By integrating authentic content from their communities, brands are turning everyday interiors into powerful marketing assets. Whether it’s a candid look at a real livid in space or a full redesign showcase, UGC helps bring products closer to the shopper’s own experience.
With Flowbox, furniture brands are showcasing their UGC across their websites, emails, campaigns, and more, building trust, increasing engagement, and helping customers visualise how each piece fits into their lives.
Here’s how leading furniture brands are making it work.
Lampemesteren is a Danish lighting retailer known for their clean, design-led aesthetic. As the brand expanded across Europe, they introduced a homepage UGC gallery to bring their community into the spotlight.
Using Flowbox, they showcase customer photos of their lamps in real homes, with each post linking directly to the product page. To make sure the gallery had the most impact, the team tested several homepage layouts and tracked each layout’s performance using Flowbox’s analytics.
The data showed that the chosen design not only fit seamlessly with the site’s aesthetic but also delivered results, with a 44% increase in time on site and a 5.5% lift in average order value for orders influenced by UGC. You can read more about how Lampemesteren benefits from UGC.
HelloChair uses a Flowbox gallery on their homepage to highlight how customers style their dining and lounge chairs in real homes. The variety of settings, from cosy kitchens to modern open-plan spaces, reflects the brand’s focus on personal comfort and versatile design. See the full case study on how HelloChair benefits from UGC.
Mobili Fiver features UGC on their homepage to show how their clean, modern pieces fit into real homes. The gallery adds authenticity to the online store and helps customers visualise scale, finish, and use in everyday spaces.
Louis Poulsen is a Danish lighting brand celebrated for its timeless design principles and close collaborations with architects and designers. On the Louis Poulsen product page, they integrate Flowbox to show how customers style the exact light fixture in their own spaces.
Below the main product visuals, a curated UGC feed features real homes and interiors where the light fixture takes centre stage. The content blends seamlessly into the layout, adding visual interest without disrupting the brand’s minimal aesthetic
It’s a simple way to help shoppers see how the lamp works in a real setting, from its scale to the mood and character it brings to a room.
Berah Getah feature specific UGC on their product pages, bringing the highlighted product to life in real homes and settings so shoppers can picture how it might work in their own space. This approach turns static product pages into a more interactive, relatable experience.
Sklum use a UGC flow on their product pages to show customer examples that demonstrate proportion, finish, and versatility, with each post being shoppable. Learn more about how Sklum benefits from UGC.
IKEA Switzerland has long embraced the idea that great design comes to life in real homes. To reflect that, they created a dedicated community space that highlights how customers bring IKEA products into their everyday lives.
Through their Flowbox-powered gallery on their shop the look page, the brand collects and displays customer photos that showcase how people have utilised their products. They even include filters so you can sort by room or area, making it easier for shoppers to find inspiration that matches their own needs and preferences.
The gallery feels more like a lookbook than a typical product feed. It’s fully shoppable, but the emphasis is on inspiration and creativity.
By offering this standalone space, IKEA Switzerland encourages customers to take part in a larger design conversation. It’s a way to spotlight the community, celebrate versatility, and help new visitors imagine what’s possible with their products. Learn more about how IKEA Switzerland benefits from UGC.
Jennifer Taylor Home uses a Flowbox-powered community gallery to spotlight how customers incorporate their statement pieces into everyday interiors.
The feed blends plush textures and classic silhouettes in real spaces, which reinforces the brand’s design values while offering rich styling inspiration. Explore how Jennifer Taylor Home benefits from UGC.
Andrew Martin captures the essence of its design approach in real customer homes through their UGC customer gallery. Bringing customer spaces into focus whilst showcasing how bold furniture and décor choices play out in real homes. Read how Andrew Martin benefits from UGC.
fonQ is a Dutch home and living retailer known for their wide range of stylish furniture, lighting, and accessories. Even on the fonQ 404 page, the brand applies the same attention to detail that runs through the rest of the customer journey.
Instead of a standard error message, fonQ uses Flowbox to show shoppable photos from real customers featuring their purchases. The gallery adds a visual, personal touch that keeps visitors engaged and encourages them to explore further.
It’s a simple detail that reflects fonQ’s brand personality while keeping the experience helpful and on-brand.
Basiclabel is a Dutch interiors brand known for their grounded, functional design with a warm, modern touch. Their blog content offers styling tips and seasonal mood-setting advice that feels both aspirational and accessible.
In blog posts like Minimalistisch cocoonen in je interieur, Basiclabel integrates Flowbox galleries featuring real customer homes styled with their furniture. The flow aligns with their editorial tone while offering practical examples of how to recreate the look.
This mix of inspiration and relatability makes the blog more than just content, as it becomes a natural extension of the brand’s community and aesthetic.
Henders & Hazel is a Dutch furniture brand known for their contemporary, customisable designs that balance style with everyday comfort. Their online experience is designed to be as engaging as their in-store showrooms—right down to the search function.
When a search doesn’t return an exact match, Henders & Hazel uses Flowbox to display real customer photos on the Henders & Hazel search page of a blank results page. These UGC tiles provide visual inspiration and encourage visitors to explore other styles or product categories.
It’s a small but effective way to keep shoppers engaged, reduce bounce rates, and turn a missed search into an opportunity for discovery.
Alias is an Italian design brand known for their innovative approach to furniture, blending technical precision with contemporary style. Their email communications reflect that same thoughtful design—especially when it comes to customer onboarding.
In the Alias activation emails, Alias uses Flowbox to include real customer photos alongside product features. This gives new subscribers or account holders an immediate sense of how Alias pieces look and feel in real spaces, while keeping the tone design-forward and personal.
The result is a visually engaging first impression that builds trust and encourages further browsing—turning a simple email into a source of inspiration.
Familjetapeter is a Swedish interiors brand focused on wallpaper and home design that blends personality with practicality. Their newsletters balance promotion with inspiration, using user-generated content as a key element.
In seasonal newsletters, Familjetapeter uses Flowbox to display real customer homes featuring their wallpaper designs. These images appear as part of curated inspiration sections, allowing readers to see how different patterns look in everyday spaces.
It’s an easy way to make emails feel more personal and useful—helping spark ideas while strengthening the connection between the brand and its community.
Markslöjd is a Swedish lighting brand known for its classic, seasonal design pieces that bring warmth and atmosphere to the home—especially during the holidays.
For their Christmas campaigns, Markslöjd uses Flowbox to feature customer photos that capture cosy, decorated interiors lit by their signature products. They feature a specific flow showcasing only UGC for their Christmas-related products.
By highlighting how customers use Markslöjd lighting to transform their homes during the holidays, the brand builds emotional connection and trust—while reinforcing the practical beauty of its products during one of the year’s most important shopping periods.
Wooden Amsterdam is a design brand that celebrates craftsmanship and natural materials, offering everything from home accessories to tech gear, all with wood as the central focus.
To engage their community, the brand ran a competition that invited customers to share photos of their purchases in real-life settings. Using Flowbox, these images were collected and displayed on their site, giving other shoppers ideas and inspiration.
The chance to win store credit encourages participation, while the content itself builds a stronger connection with customers and reflects Wooden Amsterdam’s values of authenticity, sustainability and thoughtful design.
Living It Up is a UK-based luxury furniture brand offering contemporary pieces with a focus on comfort and quality. Their clean, image-led site is supported by customer feedback that helps build trust.
Alongside the product pages’ visuals, they incorporate Flowbox’s ratings and reviews feature to showcase authentic customer opinions. Each review highlights key details, like comfort, material, and delivery experience, helping new shoppers feel more confident in their choices.
This integration adds a layer of reassurance to the purchase journey, grounding the premium aesthetic in real customer satisfaction.
Ferco is a UK-based seating manufacturer known for its premium auditorium, cinema, and education seating solutions. While their product range is highly specialised, their approach to UGC is broad and creative.
Ferco uses Flowbox to bring in customer content from Pinterest, as can be seen on their #FercoLens page, curating pins that show their seating installed in real venues around the world. These posts often come from architects, interior designers, and clients—adding a layer of professional credibility to the gallery.
By sourcing from Pinterest, Ferco taps into a platform where design inspiration is already thriving, while expanding the diversity and visual quality of their UGC.
Markslöjd is a Swedish lighting brand known for its timeless Scandinavian designs that combine style with functionality. Their online presence extends beyond their own photography by incorporating content from YouTube.
Using Flowbox, Markslöjd curates these videos directly onto their site, showcasing products in real homes and settings. This approach adds variety to their content library while giving visitors a richer understanding of how the lighting looks and performs in everyday use.
It also allows Markslöjd to repurpose existing video content in a way that supports inspiration, product discovery, and purchasing decisions.
Martinelli Luce is an Italian lighting brand known for its architectural designs and commitment to innovation. Their digital experience reflects that same forward-thinking approach, especially in how they gather user content.
On their website, Martinelli Luce includes a media upload button powered by Flowbox, allowing customers to directly share photos of their lighting setups. This feature makes it easy for users to contribute, even if they’re not active on social platforms.
It’s a simple tool that encourages participation, helps grow the content library, and brings more customer voices into the brand experience, without relying solely on social media.
Miliboo is a French online furniture brand known for its clean lines, modern functionality, and full digital shopping experience. Their visual identity is sleek and minimal, and their UGC layout reflects that.
Across their site, Miliboo uses a square tile layout to display UGC from real customers. The format keeps the grid clean and consistent, making it easy to browse while maintaining a strong editorial look.
This layout aligns with the brand’s modern aesthetic, allowing community content to feel polished while still retaining its authenticity. It’s a smart choice for brands looking to integrate UGC without compromising visual structure.
Tikamoon is a French furniture brand that blends craftsmanship with clean, natural materials. Their product photography is spacious and editorial, and their UGC layout follows suit.
Tikamoon uses a vertical tile layout to showcase real customer photos, giving each image more space to breathe. This format works especially well for tall furniture pieces, room scenes, and styled corners, allowing the content to feel immersive without overwhelming the page.
It’s a subtle design choice that reinforces the brand’s calm, curated feel, while still putting the spotlight on customer creativity.
Housing Units is a UK-based home furnishings retailer offering everything from furniture and flooring to accessories and décor. Their online experience mirrors the in-store attention to detail, especially in how they present user content.
Housing Units uses Flowbox to feature a combination of customer photos and videos in their UGC galleries. This mix adds depth and variety to the content, with images offering styling inspiration and short videos giving a closer look at texture, movement, or scale.
By combining both formats, the brand creates a richer, more engaging gallery that supports different kinds of browsing, helping customers connect with products in a way that static visuals alone often can’t.
Cortinadecor is a Spanish window treatment brand specialising in made-to-measure blinds, curtains, and awnings. Their website is designed for ease of navigation and clear product presentation, and their use of UGC follows the same approach.
Cortinadecor features customer videos to show products in real-life settings. These clips are short, practical, and placed strategically on relevant pages to support the buying decision.
The video format keeps the focus clear while still adding valuable context. It’s an effective way to demonstrate both the style and functionality of products where fit and finish are key.
User-generated content is more than a visual extra; it’s a proven way to build trust, inspire ideas, and create a more relatable shopping experience. From homepages and product pages to blog articles, newsletters, and seasonal campaigns, furniture and interiors brands are finding smart ways to showcase real homes and real people living with their products.
With Flowbox, integrating UGC into every stage of the customer journey is straightforward, allowing brands to keep their visuals consistent, their storytelling community-led, and their online presence authentic.
Book a demo with Flowbox or contact your CSM to explore how similar UGC galleries can inspire your customers and drive your brand forward.
