This case study explores how FOCUS Bikes is leveraging Flowbox platform to handle a high volume of social media content generated by their users and brand ambassadors.
Flowbox’s automation features allow FOCUS Bikes’ Social Media team to automatically collect and organise content tagged with their handle or branded hashtags, while whitelisting ambassadors and frequent creators for even faster moderation and distribution through the brand channels.
Over the past month, Flowbox helped FOCUS Bikes collect an impressive 10,500 posts from all sources, showcasing the strength and activity of its global cycling community.
To streamline content approval and ensure a steady flow of high-quality visuals, the team also whitelisted more than 25 brand ambassadors. This means that any content shared by these ambassadors is automatically approved for use, saving time and keeping their website and campaigns consistently fresh and engaging.
Posts collected in the last month
10.5K
Whitelisted brand ambassadors
+25
FOCUS Bikes is a German bicycle manufacturer known for crafting high-performance bikes for road, mountain, and gravel cycling. Founded by passionate cyclists and rooted in racing heritage, the brand combines cutting-edge engineering with sleek, functional design.
Every FOCUS bike is developed in Stuttgart, Germany, where innovation and meticulous attention to detail ensure that each model meets the demands of both professional athletes and everyday riders.
Driven by a mission to deliver the ultimate riding experience, FOCUS Bikes emphasises quality, durability, and community. Whether tackling rugged trails, racing through city streets, or embarking on long-distance adventures, riders trust FOCUS for precision and performance.
The brand also fosters a strong connection with its global cycling community, championing authentic stories, real-world feedback, and the joy of cycling as a lifestyle.
FOCUS Bikes isn’t a massive corporation with a large team. Their Social Media and Content team handle all community and content tasks, and they needed a way to:
“We are a very small team in social media at FOCUS Bikes. Flowbox is a great tool for me as a Social Media Manager.”
Marcel Posa, Content & Social Media Manager at FOCUS Bikes
The brand recognises the importance of user-generated content in their marketing strategy and how such an active community can enhance its overall reach.
“It’s just very important for us to showcase real people on our products and on our bikes, having a good time.”
Marcel Posa, Content & Social Media Manager at FOCUS Bikes
However, limited resources and a significant amount of user-generated content require the right tools to collect, moderate, and distribute it efficiently. UGC was plentiful, but curation and quality control were essential.
“It’s super time-consuming to manually search for content. We get tagged in a lot of content. To check every single one of them would be not manageable for such a small team. I think it makes sense to use Flowbox.”
Marcel Posa, Content & Social Media Manager at FOCUS Bikes
Flowbox’s automation features allow FOCUS Bikes’ team to automatically collect and organise content tagged with their handle or branded hashtags, while whitelisting ambassadors and frequent creators for even faster distribution.
“I think the most important thing that Flowbox helps me with in my daily work when we try to gather content is, for sure, the automation. There is, you could say, too much content to manually sort out and see what we can do. The automation is super easy for us. Also, the possibility for us to whitelist our sponsored riders or brand ambassadors. It’s super easy because we do not have to send out any permissions. It’s all going automatically. This is super time-saving and super helpful for us.”
Marcel Posa, Content & Social Media Manager at FOCUS Bikes
The Whitelist feature has allowed the FOCUS Bikes Social Media and Content team to onboard around 20 to 30 new brand ambassadors to support its community-driven marketing efforts.
“Flowbox helped me to find some content creators, people who are regularly in touch with us because of Flowbox, because we found them via Flowbox, and are now in exchange with them. It’s also a great tool to connect with people out there, or maybe future ambassadors or content creators you can work with. This is super helpful as well.”
Marcel Posa, Content & Social Media Manager at FOCUS Bikes
While the whitelisting process was initially deprioritised due to time constraints, the team streamlined it by gathering all ambassador Instagram handles and uploading them in bulk into Flowbox.
“To have some creators whitelisted is like a kickstart. We do not have to invest a lot of time to find fresh content because there is already some new content we do not have to gather manually or to approve manually.”
Marcel Posa, Content & Social Media Manager at FOCUS Bikes
This efficient approach ensures that ambassador content is automatically approved and readily available for use across FOCUS Bikes’ digital channels.
“The Whitelist feature helps us to get fresh content on a regular basis because we do not have to manually search for content. With the whitelisted tool, we already have a bunch of great new postings that we can easily share on the flows and do not have to gather them manually.”
Marcel Posa, Content & Social Media Manager at FOCUS Bikes
Flowbox isn’t just a time-saver; it’s a strategic enabler. The platform plays a vital role in content strategy during product launches by showcasing ambassador content on launch day, rather than relying on first buyers to provide fresh content.
“We are investing a lot in creating a very engaging and inspiring website that showcases our products, and we see the UGC as an additional content piece.”
Marcel Posa, Content & Social Media Manager at FOCUS Bikes
For FOCUS Bikes, Flowbox is more than a content tool —it’s a partner in creating better brand experiences.
FOCUS Bikes - UGC gallery on the homepage
Posts collected in the last month
10.5K
Whitelisted brand ambassadors
+25
With the support of automation, whitelisting, and engagement-driven content integration, the FOCUS Bikes team are empowered to build stronger community connections, boost efficiency, and deliver inspiring visual storytelling across channels.
“We see in every quarterly report that people are engaging with the content and clicking on More info CTA, for example, and getting more information about the bike. And this is already a very crucial part of the customer journey, even before the actual purchase.”
Marcel Posa, Content & Social Media Manager at FOCUS Bikes
FOCUS Bikes continues to scale its UGC strategy with Flowbox. The platform is helping the team work smarter while providing customers with more relatable and engaging content.
“I would recommend Flowbox to other social media managers. There is no better proof of product than UGC. Flowbox is a very effective tool for collecting and curating this content based on the needs you have. We will continue to use Flowbox and UGC, hopefully, for a very long time.”
Marcel Posa, Content & Social Media Manager at FOCUS Bikes