How Marset benefits from UGC | Case study

Marset has used UGC to improve the way they interact with their consumers and boost their eCommerce results. Read on to learn more.

Numbers

The Story

Marset is a lighting brand that offers much more than just conventional lamps. They design high-level lighting solutions that illuminate the interiors and exteriors of houses in a natural and elegant way. Marset has a strong set of brand values ​​that include: good design, authenticity, high-quality products, durability, technological innovation, and sustainability.

Challenge

Creativity and premium design are at the core of Marset, so the brand wanted to find an original way to encourage satisfied customers to share their products from the privacy of their homes.

“Design is very much about inspiring, creating environments, giving ideas, and connecting the product with the person in some way. The fact that users of design products post the images makes them feel closer to the product.”

Beatriz Murillo, Marketing Assistant at Marset

User Generated Content offers a brand the ability to complement its existing content on the website and further inspire consumers.

“We believed that this was also necessary since we focus more on creating professional content for our products, but we also like to see the environment where it would be placed. This atmosphere created with the user generated images is very inspiring to those who are looking at the content from the outside.”

Beatriz Murillo, Marketing Assistant at Marset

Solution

Flowbox has allowed Marset to strengthen its relationship with its social media community and connect with its customers.

“The ties have become very strong. We had direct contact with interior design and architecture studios…but we didn’t have such direct contact with the public, the people who ultimately have the product in their homes, and will appreciate and value it. Before we had a B2B connection and now with UGC we have created more of a B2C relationship.”

Beatriz Murillo, Marketing Assistant at Marset

Flowbox has not only helped the brand build a deeper relationship with its customers, but also encourages future satisfied customers to share their images with Marset products.

“I am sure that Flowbox brings a lot of value and people are inspired through these images. It is a participatory visual dialogue between those who enter the site and those who observe the image. Using UGC also encourages other users to share images.”

Beatriz Murillo, Marketing Assistant at Marset

Results