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Fuel your sporting goods brand's growth with user-generated content. Collecting and curating authentic social media posts where customers showcase your products can transform real experiences into powerful social proof across your eCommerce platform.
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Show your customers using your products in real training sessions, expeditions or competitive events where they can actually trust the performance.
When customers can explore and understand how your sporting goods look and perform in the real world, your eCommerce return rate decreases.
Images and videos of satisfied customers increase brand loyalty. Share content that include your brand's sports equipment to inspire your community.
Feature user-generated content from various sporting communities to create a comprehensive showcase of your brand’s versatility. Customers who see real athletes and fitness enthusiasts using your products across different disciplines gain a fuller appreciation of your brand’s range.
“From the beginning, we wanted to create a complete customer content integration that would enable our community to enjoy the UGC experience fully. We’re a sustainable outdoor brand, but inside of that concept we touch a lot of distinct targets. For example, people that are interested in sports that are more technical like rock climbing and mountaineering, as well as those that enjoy hiking in the mountains. We’ve made use of the ‘Tags’ feature so that each target can find the User Generated Content that best fits and tells the story of their specific outdoor passion.”
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Humanise your brand and boost your eCommerce conversions by implementing user-generated content on your homepage, product pages, or even a dedicated community page. Whether your brand is a global phenomenon in the sports industry or a local sporting goods store, you can give it a new look by improving your customers’ shopping experience.
"We started with Flowbox and displayed our flows in different parts of the webshop. That was a big step and a great solution for us because we have so many products."
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Share genuine experiences from athletes and fitness enthusiasts to convert hesitant visitors into confident buyers. Showcase real results, authentic reviews, and social proof that validate your claims about the quality of your sporting goods products.
“We have many images of professional players wearing the MUNICH shoes, so it gives the user confidence to see the products being used in professional games. The products can be seen in many different situations, on the street, doing sports, etc. We wanted all this movement to be reflected on the website.”
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Gain useful insights into the performance of sporting goods brands with a UGC strategy.
Learn how top sporting goods brands use UGC to improve their online stores, increase sales and gain higher engagement from their customers.
Read on to understand the crucial role that UGC can play in the sporting goods industry and how it has become an instrumental part of Scicon’s marketing strategy.
The partnership between BSC Young Boys and Flowbox exemplifies the transformative power of UGC in creating an immersive online experience.
Discover the impact of EVOC Sports' cross-channel UGC integration through website, social media and their email marketing campaigns and how it increased sales and engagement.
Learn how this sustainable outdoor wear brand increased their conversion rate by 17.9% with Flowbox UGC Collections into their eCommerce.
Learn how sporting and fashion brand, MUNICH, has deepened its relatability by incorporating images created by social media users into its marketing strategy.