Flowboxer of the month – October 2021: Decathlon Netherlands

Flowboxer of the month has always been a platform for all user generated content (UGC) enthusiasts to rise and shine. Every month, we internally nominate, vote and reward the best-in-class Flowboxer with the most appealing and creative initiatives around a unique theme. On top of that, we are passionate to spread that innovative spirit, along with the amazing inspirations to our whole community through these blog posts.

This month, it’s showtime for our sports businesses ⚽️🏓🥊⛳️ Join us in celebrating the winner of Flowboxer of the month – a special congratulations to… Decathlon 🏆 for their compelling #gotrydecathlon campaign.

As sports is one of the most incredibly diverse and competitive industries, it’s no surprise that sports companies like to propel themselves forward with a UGC strategy to cut through the noise. Let’s jump in to find out how Decathlon Netherlands made their way to be crowned the winner.

Decathlon, a French sporting goods giant, is thriving as the largest retailer of its market in the Netherlands. With the mission to make sports accessible to everyone, Decathlon offers a wide range of competitively priced sportswear, sports shoes and other sports equipment at a high quality. From simple to sophisticated items, from amateur sports players to professional athletes’ needs, Decathlon stores cover it all.

Sharing a passion for sports and wanting to give everyone a chance to express their personal identities through sports, Decathlon teams up with their community to showcase authentic content and to create a community experience with #gotrydecathlon. By integrating a social hub on their website, the sports retailer can increase time spent on site and drive more engaging storytelling through the lens of previous buyers and brand advocates. It’s an amazing way to reinforce a strong relationship with customers. In addition to that, Decathlon offers simple navigation with filter buttons to create a better shopping experience for potential customers.

We are so proud to be working with Decathlon, who always accelerates their efforts in bringing their UGC strategy to the next level. We love to see our shining Flowboxers spreading their inspirational ideas to the whole community. 💙

Again, congratulations Decathlon – the Flowboxer of the month for October 2021!

Interested in becoming a Flowboxer? Don’t hesitate to contact our team to grow your community and maximize your user generated content.