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Spring is in full swing, and with it comes the perfect excuse to spend more time outdoors. Whether you’re redesigning your terrace, upgrading your garden furniture, or simply looking to transform your outdoor space into a cozy haven, now is the time to bring those ideas to life.
This month, we’re spotlighting a Belgian brand that has beautifully combined outdoor living with user-generated content (UGC) to build a strong and authentic connection with its customers. Meet Exterioo, a trusted brand in stylish and durable outdoor furniture, and our Flowboxer of the Month for May 2025.
Exterioo has made user-generated content a core pillar of its digital strategy —not just a way to showcase its garden furniture in real homes, gardens and patios, but as a powerful tool to build trust through social proof, boost engagement and reach, and create a steady flow of fresh, cost-effective content.
By encouraging customers to tag @exterioo or use the hashtag #exterioo, the brand taps into a steady stream of authentic content that reflects how people truly live with and love their outdoor spaces.
Collecting content from their customers is a seamless and efficient process for Exterioo, thanks to a UGC Platform like Flowbox. This powerful tool streamlines every step —from gathering user-generated content to managing rights and permissions — ensuring that all shared media is legally and ethically usable across Exterioo’s marketing channels.
To further simplify content collection, Exterioo has integrated the Media Uploader feature directly into their dedicated community section. This feature allows customers to upload their photos and videos in just a few clicks, while also giving clear, GDPR-compliant consent for their content to be reused.
By combining effortless uploads with robust permission workflows, Exterioo ensures a smooth, transparent, and customer-friendly UGC experience.
This community-driven approach allows Exterioo to continuously update its digital presence with real-world inspiration, while also celebrating the creativity and satisfaction of its customers.
To create a smoother and more inspiring shopping experience, Exterioo has linked UGC directly into its product pages. This allows potential buyers to see how various furniture pieces look in real-life settings — from cozy urban balconies to spacious backyard patios.
By showcasing authentic customer photos alongside product details, shoppers can better visualise how each item fits into different environments and lifestyles, helping them make more confident and informed purchase decisions.
Moreover, Exterioo features UGC throughout its homepage and curated inspiration galleries, offering new visitors a glimpse into how other customers live and lounge with their products. This builds trust and relatability and encourages new users to imagine themselves as part of the Exterioo community.
Beyond showcasing products, Exterioo is building a lifestyle brand rooted in community and connection. By giving customers a platform to share their outdoor setups, the brand empowers people to express their creativity and inspire others.
Every tagged photo or uploaded video adds to a collective story —one where everyday people are the heroes of beautiful, functional outdoor living.
This sense of shared identity strengthens brand loyalty, expands organic reach, and increases customer engagement —all while providing Exterioo with a steady stream of authentic, high-performing content for their marketing efforts.
Exterioo shows how user-generated content can elevate a brand’s authenticity, customer engagement, and overall reach. By inviting customers to share their outdoor living experiences and showcasing this content with intention and care, Exterioo has created a thriving online community and a powerful marketing tool.
Congratulations to Exterioo for their inspiring use of UGC in the outdoor furniture space.
Ready to turn your customers into your best content creators? Request a demo of Flowbox today and discover how UGC can transform your brand’s online presence.
