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When brands start exploring a user-generated content strategy, it’s natural to have doubts. At Flowbox, we’ve heard them all — and we’ve built our platform, service, and onboarding process to address them head-on.
Below, we tackle the most common questions, doubts or objections received from prospective clients. This may help you to find your own doubts reflected in the article and discover how Flowbox UGC Platform can help you overcome each one.
This is one of the biggest misconceptions — and one of the easiest to solve. You don’t need a massive library to start; in fact, many of Flowbox’s most successful clients began with very little. Even your small community brand can leverage UGC, with the right strategy and set of tools.
Helkama Velox, a Finnish manufacturer of bicycles, has effectively utilised user-generated content and Flowbox’s platform to leverage content from its small yet dedicated community of cycling enthusiasts.
The platform helps you build your UGC library through multiple channels: automated social media collection, direct customer upload forms, and strategic campaigns that incentivise content creation.
At the same time, the Customer Success team ensure you’re maximising what you already have, with a cross-channel UGC strategy. Even a small set of high-quality customer images, when placed in the right locations (product pages, homepage, email campaigns, ads, etc.), can have a measurable impact on trust and sales.
They’ll work with you to make those early wins happen quickly while steadily building a larger collection over time. Over time, this dual approach —building quantity while increasing usage— delivers measurable returns without the brand having to rely solely on organic fan submissions.
Misako, the Spanish handbag and accessories brand, underwent a rebranding after 25 years in business in order to adapt to the digital environment and attract a younger audience.
The brand didn’t have enough UGC because their audience was more traditional. But with a mix of community activation and influencer marketing powered by Flowbox, they managed to generate a steady stream of user-generated content that now fuels their website and email campaigns.
The brand has used Flowbox to implement a user-generated content strategy that allows it to connect with its new target audience, who are younger and more demanding when it comes to the authenticity of the content the brand shares.
“(Flowbox) helps us in the sense that it’s very visual, very intuitive, which makes it easy to use. We also use the automation of sending messages to request the rights to certain images, which, before, evething was done manually, one by one, and now it’s done automatically with the profiles that you select from the platform. So, the ease of use is what Flowbox provides us.”
Violeta Julbe, PR at Misako
Thanks to Flowbox, Misako managed to transform its content strategy, integrating the authenticity of its community across all its channels. Read the full case study to learn more about Misako’s results.
That’s a common challenge, and also an opportunity. Poor-quality UGC doesn’t mean UGC won’t work for you; it means your audience needs guidance in the content creation process.
Even big brands like Decathlon Nederland sometimes struggle with this. That’s why they’ve created a Sports photography guidelines page to instruct their users to send the best content.
Beyond curation, we help you run targeted campaigns to encourage the type of visuals you want: lifestyle images, professional-style shots, or creative brand-inspired content. You can also provide your customers with guidelines and inspiration so they know exactly what kind of images to share.
Sklum integrated UGC into their website using Flowbox technology, with special attention to the selection and moderation process that the brand conducts to ensure user-generated content aligns with its philosophy, values, and aesthetics.
“One of our priorities is to take care of the aesthetics and image of the brand, so when we partner with creators, we make sure their content aligns closely with our brand.”
Mar Escrivá, Head of Communication & PR at Sklum
For Sklum, ensuring that all visual elements follow the same branding line and creating visually pleasing aesthetics is fundamental to guarantee a positive user experience.
Sklum has guaranteed their brand aesthetics while maintaining the authenticity of user-generated content. Read the full case study to learn more about Sklum’s results.
“The approval (moderation) tool is the one I use the most. Once I approve the content on the platform, I can make the request for media rights to the user in a simple way.”
Carmen Soria, Community Manager at Sklum
With Flowbox, you can set quality guidelines and instruct your users so that only the best content appears on your site. Over time, this approach shifts your UGC from random snapshots to a consistent, brand-worthy gallery.
Waiting can actually slow your growth. The brands that see the fastest success often start collecting, curating, and publishing UGC as soon as possible, even with a small amount.
Another option is to embed branded content on the website. This approach allows for the integration of more visual and engaging content, encouraging the community to generate it themselves. Swedish jewellery brand Schalins exemplifies this approach by incorporating branded content on their homepage to bring the pieces to life.
This content isn’t just decorative—it’s functional. Many of these visuals are interactive and directly linked to product pages, allowing users to seamlessly “shop the look.” The result is a smooth and stylish blend of storytelling and sales, reinforcing Schalins’ position within the digital luxury landscape.
UGC can be systematically encouraged, collected and leveraged with the correct strategy. It’s not a matter of if, but how. Every company, regardless of size or industry, has customers ready to share their experiences. The key is creating the right environment and systems to encourage and capture this content.
Gudrun Sjödén run gift card contests to incentivise UGC submissions. This is all about creating a value exchange that benefits both the brand and the customer.
But there are multiple ways of activating your community, including announcements on social media, newsletters and other email campaigns, specific pages within the website, etc. Take a look at this resource on how to activate your community.
Flowbox speeds up the process by automating content collection and making it easy for customers to contribute. The earlier you start, the sooner your audience sees their content featured — which in turn motivates more people to participate. It’s a momentum effect that’s hard to achieve if you delay the rollout.
Flowbox integrates with leading eCommerce platforms like Shopify, Magento, and Salesforce Commerce Cloud, as well as custom-built sites through flexible embed codes and APIs.
When it came to integrating Flowbox into their eCommerce website, Xandres found the process to be straightforward.
The UGC widgets were quickly set up on their site, and the Flowbox team provided helpful resources and documentation to guide them through the process. Read the case study to learn more about Xandres’s results.
“Flowbox is really easy to integrate, honestly, because of the fact that it’s a JavaScript snippet that you add. It’s also pretty easy to add the product feed to it. I’m not even going to say it’s a little bit technical because it really isn’t. It’s a copy-paste and it works perfectly.”
Tim Ceuppens, International eCommerce Lead at Xandres
The team will review your current setup during the sales process and, if needed, run a compatibility check. Our technical team supports you every step of the way. Most brands are live within hours, not weeks.
Implementation often takes far less time than expected —typically 2–4 hours of IT or agency involvement. It can also launch in phases, starting with your most impactful pages, so you can see results before a full rollout.
The St Maclou team recognises the efficiency of Flowbox processes compared to other tools at the moment of implementation. Read the case study to learn more about St Maclou’s results.
“The platform integration dates back a while, but from my side, everything went very well. At the time, each new integration on our site was a real headache. But here, on the contrary, it happened without any problems. I believe that in just a week, everything was in place. Even for the technical teams, I don’t think it took much time.”
Juliette Labarre, Brand Content Manager at St Maclou
Flowbox team support the process from start to finish, ensuring minimal disruption to your existing workflows. This means you can get started without putting other projects on hold.
The HelloChair team had a positive experience when integrating the flows with Shopify. They shared Flowbox guidelines with the developers, and the process was quick and smooth. Read the case study to learn more about HelloChair’s results.
“Flowbox’s team really helped us with the Shopify integration. You have really good guidelines to implement it. I just sent the guidelines to our developers, and they implemented it all on the website. We had it working really quickly. I think it was really positive.”
Inge Bakker, eCommerce Manager at HelloChair
Additionally, Flowbox offers support articles and a comprehensive onboarding process to assist you in getting started.
The Create team highlights the guidance provided by Flowbox on the initial onboarding, as well as the support provided by their dedicated Customer Success Manager. Read the case study to learn more about Create’s results.
“The guidance process during the initial onboarding phase, the platform introduction sessions, and its functionality are very comprehensive. The platform is very intuitive, and getting started is not complex. The help-desk articles and support in the Flowbox Academy section are also very useful. For implementation and configuration issues, we have always found answers to potential questions, and our CSM, Claudia, has always been available to help us with any extra difficulties.”
Pedro Salazar, Digital Director at CREATE
With Flowbox, you don’t need a dedicated person managing UGC every day. The platform automates the most time-consuming tasks, like collection, moderation, and distribution.
Pink Gellac team has been able to gather much UGC since implementing Flowbox, thanks to the automation of manual and time-consuming tasks. Read the case study to learn more about Pink Gellac’s results.
“Before, it was all manual. Right now, everything is combined in one place (platform), and one person can handle it and make sure everything is organised, which makes it very easy for all other teams that want to use UGC. Social media managers can go through Flowbox, select the images they want to share, and then schedule everything for when they want to showcase it, which makes it way easier instead of going through all the different DMs that we get where our product is being tagged.”
Jelmer Leek, eCommerce Manager at Pink Gellac
The average time Flowbox customers spend on the platform is around 2-3 hours a week. Although some clients, like Andrew Martin, claimed to be obsessed with it. Read the case study to learn more about Andrew Martin’s results.
“In general, Flowbox platform is a really simple tool and it works really well. I think it’s a really clever bit of functionality. I check the platform about 15 times a day when we’ve got new images, so I’m obsessed with it. I can’t stop using it. I get really excited when we get new images.”
Gary Evans – Chief Marketing Officer at Andrew Martin
Your marketing team can focus on creative and strategic work rather than manually chasing content or moderating submissions. For many brands, the time savings alone make the investment worthwhile.
Surselva Tourismus is one of many. They highlight the Rights Request functionality as one of the most used by the moderator. Read the case study to learn more about Surselva Tourismus’s results.
“We really appreciate the whole process of how we can structure all the content. The rights request functionality also helps a lot. It’s really a very great, easy and good management tool for content flow, it can help you generate and collect all the content.”
Adrian Keller, Deputy Head of Marketing & Communications at Surselva Tourismus
Once live, Flowbox provide detailed reporting so you can track the exact revenue influenced by UGC. For many clients, ROI is seen within the first few months through higher conversion rates, increased engagement, and reduced content production costs.
Many brands also decided to conduct an A/B test before fully engaging with the Flowbox UGC Platform. Meller integrated UGC into their Instagram Stories ads and ran an A/B test to compare whether ads showing UGC have better results than ads with branded content.
“Thanks to the higher interaction rate that we see on Instagram Stories’ ads with UGC, we have been able to reach more people and increase brand awareness, visits and the conversions in our Summer 2018 Campaign.”
Bosco García Puig – Head of Digital at Meller
Ads with UGC resulted in a cost-per-click that was lower than the cost-per-click of Ads with branded images by 13.9%. Read the case study to learn more about Meller’s results.
Pets Place also recognised the need for a strong online presence to stay ahead of the competition. To determine if Flowbox would generate real results and be worth the investment, the team conducted an A/B test, initially on the start page only, and later on the product pages as well.
“My expectations have definitely been exceeded. I thought people would interact by viewing, clicking and liking the content, but I didn’t expect it to generate direct profit on a large scale.”
Stefan de Koning – Social Media and Content Marketer at Pets Place
After implementing Flowbox, Pets Place not only increased their revenue by 5%, but also raised their number of brand-related tags on Instagram from 80 to 1280 tags per month. Read the case study to learn more about Pets Place’s results.
That’s why Flowbox make onboarding simple and collaborative. The team provides live training, self-serve resources, and a dedicated Customer Success Manager to guide your team through best practices.
In just a few sessions, your staff can go from unfamiliar to fully confident in managing and optimising your UGC strategy.
Casanova Foto has found the Flowbox platform very easy to use. It gives them the tools they need to manage their content, as well as giving them the freedom to experiment with images.
The Flowbox team took the time to understand what Casanova Foto was looking for in a UGC integration. The integration process went smoothly and the brand was very pleased with the outcome. Read the case study to learn more about Casanova Foto’s results.
“The connection was very simple and fast. We had a meeting with the technical team to discuss our doubts and they were all resolved very effectively. They understood very quickly what we were looking for with the UGC integration and all our proposals were added. It is a very intuitive platform and all the image rights data can be easily managed. We are free to adapt the images to our liking and we have not had any problems.”
Annie Vidal, Marketing and Communication Assistant at Casanova Foto
The reason usually comes down to poor implementation, lack of support, or tools that weren’t flexible enough. Flowbox solves those problems by combining an intuitive, adaptable platform with hands-on customer success support.
When the platform is integrated into a company’s website, the Flowbox team puts in a lot of hard work behind the scenes so that the process can go smoothly. The brand undergoes training and communicates with the team so that they can become experts in the platform themselves.
The relationship between ScS and the customer success team was off to a good start right away, and since then, the relationship has always remained friendly and communicative. Read the case study to learn more about ScS’s results.
“Flowbox is a relatively simple tool to use. When we’ve had workshops with the team, they were really knowledgeable and helpful. The customer success team has been really approachable and they’ve walked us through how to use the tool. When we’ve had questions, the conversation has always been easy. We get the answers we need.”
Katrina Bhowruth, Social and Content Manager at ScS
The team will review what went wrong previously and build a strategy that avoids the same pitfalls —so your next UGC experience is one that actually delivers results.
Flowbox is highly customisable. Whether that means aligning with your brand guidelines, integrating into a complex tech stack, or designing unique workflows for content approval, Flowbox can adapt the platform to fit your exact requirements.
The platform supports both small boutique brands and global retailers with highly complex infrastructures —and in each case, it delivered a solution that meets their needs without sacrificing usability.
Porronet is a good example of customisation. The Spanish footwear brand’s site design reflects that same easygoing elegance. Here’s how Porronet present UGC in a bubble-style layout, bringing personality and warmth to their product listing.
Porronet uses a rounded bubble layout to display UGC, giving customer content a soft, approachable feel. The web stories sit just below the main banners on the sandals page, acting as a lifestyle-led preview that invites users to explore how others are styling their sandals.
This customisation blends seamlessly with the site’s overall aesthetic, adding inspiration without disrupting the shopping flow.
Adopting a UGC strategy can feel complex, but every challenge has a solution when approached with the right tools, expertise, and support.
Flowbox is built to address the most common barriers brands face, from content shortages and quality concerns to integration, ROI justification, and resource limitations. By combining powerful automation with hands-on strategic guidance, we help brands transform potential roadblocks into opportunities for growth.
The result is a scalable, high-impact UGC strategy that strengthens customer trust, boosts conversions, and reduces content costs, positioning your brand for long-term success in a competitive digital landscape. Book a demo with Flowbox today to start leveraging UGC.
