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TikTok Collection
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In a very short space of time, TikTok has exploded into one of the world’s most popular social media platforms, and it’s easy to see why.
TikTok has transformed short-form UGC due to the engaging UI format and high virality potential. The algorithm on TikTok is great for surfacing authentic content to its intended audience, which makes it ideal for not just larger brands but smaller ones, too, by leveraging TikTok’s UGC trends.
This guide explains how to embed TikTok feeds on your website, allowing you to leverage the advantages of social media for your eCommerce.
There are compelling reasons to integrate social media feeds on your website, and TikTok content is no exception. Many brands are leveraging this engaging and high-conversion content in their strategies. Vertbaudet features TikTok videos in a dedicated inspirational page:
Let’s explore a few advantages of embedding TikTok feeds on your eCommerce.
Embedding TikTok videos on your site has been shown to significantly enhance brand authenticity and consumer trust, as viral TikTok content serves as powerful social proof for your products or services.
When you showcase authentic TikTok content on your website, you create a more engaging user experience that reflects your community. Website visitors can see real people using and enjoying your products, which builds credibility and trust. 54% of TikTok users engage with brand content on the platform at least once per day, actively seeking new products and updates.
Embedding TikTok feeds keeps visitors engaged longer and reduces bounce rates by providing a continuous stream of dynamic, entertaining content.
The platform’s explosive growth has made it a prime source of engaging user-generated content, with many marketers reporting that TikTok generates their most impactful user-generated content.
These embedded feeds can be carefully curated to align with your brand aesthetic and campaign goals. Using trending hashtags as organising principles helps categorise content while encouraging customers to create and share their own TikToks featuring your products.
This creates a virtuous cycle of content creation and engagement that benefits both brands and their communities.
Embedding a TikTok feed is very simple to do. The platform boasts a simple HTML embed code option that lets you embed single TikTok posts to any area of a web page.
This option is best for those seeking to add certain content on their site, but if you want a constantly updated feed, then looking into an aggregator or a user-generated content platform will be a better option.
It is a fairly straightforward process to embed TikTok feeds into your site via TikTok itself, and it consists of copying and pasting HTML code. Take a look at the steps required to complete this process below:
You may be wondering if embedding TikTok posts on your website could actually pull people away from your website. So instead of browsing your website’s content, they’re bouncing right back to TikTok. But this could not be further from the truth if you make this embedded content into shoppable content.
A social media aggregator like Flowbox makes it easy to embed automated, curated, and branded social feeds—with the added bonus of shoppable functionality.
With Flowbox, you can:
Flowbox works with all major platforms—including Shopify, Magento, WooCommerce, and Salesforce Commerce Cloud—and can be implemented via plugin or a simple JavaScript snippet.
Using Flowbox, MiiN Cosmetics displays a TikTok gallery across the website to inspire shoppers. Visitors can view real-life product use and immediately click through to buy—all within an engaging, on-brand experience.
This is how the TikTok gallery looks on their product page:
The brand also connects each social media piece collected with the corresponding products to inspire the users and improve the cross-selling and upselling.
Creating a whole gallery of TikTok feeds may seem like a daunting task, not knowing where to even begin. You obviously want it to look appealing to the viewer while also not slowing down the speed of your website.
What you need is a tool that collects the content and enables you to manage what appears on your site in the process.
With the Flowbox platform, Europe’s top social media aggregator, you can achieve all of these goals in one place. First, you can seamlessly connect your TikTok account, as well as the hashtags from which you’d like to collect.
Then, from within the platform, you have the opportunity to curate this content before it’s integrated into a gallery or carousel of your choice. You can decide which posts you want to show up on your site, and which you would like to remove, all without slowing down the speed of your site.
In addition to displaying TikTok content on your website, including both branded and UGC, you can leverage Flowbox’s Publish feature to repurpose and share TikTok UGC on your brand’s social media profiles.
This is particularly helpful when you’re short on ideas or need a consistent stream of fresh and cost-effective content for your brand.
With the Flowbox platform, requesting and obtaining media rights from your customers has never been easier via the Rights Request Tool.
Instead of manually and tediously asking for permission to use every single piece of user-generated content, the tool streamlines this process. The great thing about using Flowbox is that you can send rights requests directly to the users and easily track their responses.
Once the request is granted, Flowbox’s auto-approve functionality automatically approves the content for use, making the whole process even easier for your team.
When you embed TikTok feeds on your eCommerce site, you can link your videos directly to products in your catalog. Instead of sending shoppers away to TikTok, this smart integration keeps them engaged on your website, where they’re more likely to complete a purchase.
Imagine a customer discovering your latest collection through a curated TikTok gallery or ‘Lookbook’ on your site. They can instantly find and purchase the featured items without leaving your platform, creating a seamless shopping experience. Check how Prénatal does it:
By connecting TikTok content to specific products, you’ll gain valuable data on which videos drive actual sales. This insight helps you understand exactly what type of content converts your audience into customers.
Tools like Flowbox make this process effortless. Once your product catalog is uploaded, the platform’s smart AI Product Recognition feature automatically suggests relevant products to tag in your content.
No more manual searching by product IDs or names, just quick, efficient tagging that saves you time while boosting sales potential.
As the fastest-growing social platform, embedding TikTok content on your website can supercharge engagement and create an instantly engaging digital presence. Whether using TikTok’s native embed options or a social media aggregator like Flowbox, choose a method that best aligns with your brand’s needs and technical capabilities.
But successful TikTok integration isn’t just about dropping videos on your site. It’s about creating a viewing experience that keeps visitors interested in the brand while serving up authentic content that converts. By exploring shoppable video features, you can turn viral moments into sales.
Ready to embed your TikTok feeds and make the content shoppable to improve your customers’ experiences? Book a demo with Flowbox today.
TikTok UGC (user-generated content) is authentic content created by platform users. It’s valuable because it provides genuine, relatable experiences that resonate with audiences, while TikTok’s algorithm effectively connects this content with interested viewers.
Embedding TikTok feeds creates social proof through authentic content, builds trust, and keeps visitors engaged longer. When people see real customers using your products, it enhances credibility and can improve conversion rates.
You can either use TikTok’s free native embed code for individual posts or utilise a social media aggregator platform like Flowbox for more comprehensive features, content management, and display options.
Yes, permission is required. UGC platforms like Flowbox offer automated rights management systems to easily request and track permissions from content creators through comments or direct messages.
By integrating your product catalog on Flowbox with embedded TikTok content, viewers can purchase featured items directly from your website. This creates a seamless shopping experience that converts social content into sales opportunities.
With proper implementation, embedded TikTok feeds shouldn’t significantly impact website performance. Modern aggregator platforms use optimisation techniques to maintain site speed while delivering engaging content.
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