Case Studies
Industries
Resources
TikTok Collection
NEW
2 min read
April is here, bringing warmer days and the perfect opportunity to refresh your home. Whether you’re planning to enhance your outdoor space, renovate a room, or finally take on that long-awaited DIY project, now is the ideal time to get started.
This month, we are highlighting a standout brand in the building materials industry that has mastered the art of user-generated content (UGC). Meet Vivafloors, a leading flooring company known for its authentic, high-quality luxury vinyl flooring that effortlessly fits a variety of lifestyles.
The Dutch brand offers a wide array of flooring options designed to suit various interior styles. Their commitment to authenticity ensures that each product closely resembles natural wood, providing customers with both beauty and durability.
Keep reading to discover how your brand can also benefit from Flowbox UGC Platform, just like other leading brands in the building materials industry do.
Table of Contents
Understanding the impact of authentic customer experiences, Vivafloors actively encourages its customers to share photos of their installed floors on social media platforms by tagging the brand or by using the hashtag #vivafloors.
This initiative not only showcases real-life applications of their products but also fosters a vibrant community of satisfied clients who inspire potential buyers.
To make the sharing process seamless, Vivafloors engages with its audience by reposting customer photos, interacting through comments, and featuring standout projects in their official marketing materials.
Customers who share their images gain exposure while helping others visualise how different flooring styles fit into various interior designs. The brand also runs occasional giveaways and contests to further incentivise participation and reward loyal customers for their engagement.
To facilitate this process, Vivafloors has established clear guidelines for sharing content, ensuring that customers are informed about how their photos may be used across various channels, including social media, blogs, online advertisements, newsletters, and brochures.
By doing so, the brand maintains transparency and trust while making it easier for customers to contribute to their growing online community.
By featuring user-generated content on their website and marketing materials, Vivafloors enhances brand authenticity and trust. Potential customers can see firsthand how different flooring options look in actual home settings, aiding in their decision-making process.
This strategy not only enriches the customer experience but also serves as cost-effective content creation, leveraging the creativity and satisfaction of their existing client base.
The brand also integrates UGC into a dedicated category page and product pages, allowing shoppers to browse through real-life installations for added inspiration before making a purchase decision.
Vivafloors’ emphasis on UGC cultivates a sense of community among its customers. By sharing their flooring projects, customers become part of a larger narrative, contributing to a collective source of inspiration.
This engagement not only strengthens customer loyalty but also amplifies brand reach through authentic, peer-driven content.
Furthermore, by acknowledging and celebrating customer contributions, Vivafloors continues to foster a welcoming and interactive environment where customers feel valued and heard.
Vivafloors exemplifies how integrating user-generated content can enhance brand credibility, engage customers, and drive sales. By encouraging customers to share their experiences and showcasing this UGC content across various platforms, brands can create a dynamic and trustworthy presence in the market.
Congratulations to Vivafloors for being recognized this April for their innovative use of user-generated content. Their approach serves as an inspiring model for other brands aiming to connect authentically with their audience. Request a demo of Flowbox platform and start leveraging your UGC today!
