Flowboxer of the Month – August 2023: NELLY

As the sun slowly sets on the summer season and autumn prepares to take over, we are still basking in the sunshine and enjoying the nice weather. August for many of us means the last moment for organised fun on the beach, hence why Beach Days is our theme this month!

This month, NELLY has been crowned Flowboxer of the Month. The fashion and apparel brand boasts an extensive catalogue, ranging from clothes to accessories, including stunning bikinis and swimwear for those looking to get a sun-kissed tan and swim in the water.

This youthful brand, founded in 2004 in Borås, has become one of the most well-known fashion brands in the Nordics over the years. As well as selling their own brand items, NELLY’s catalogue is accompanied by popular brands such as Juicy Couture, UGG and New Balance. 

Their vision? To ‘inspire young women to feel good about themselves, about their own preferences’. Confidence and femininity are at the heart of the brand’s identity, all while upholding a steadfast commitment to sustainability. By 2025, Nelly aims to ensure that 50% of their textile products are made out of sustainable materials, as well as reduce their emissions by 50% by 2030. 

Nelly boasts a stunning Instashop on their website, linking all of the amazing UGC collected by Flowbox to their product catalogue. Considering that around 80% of people decide whether to buy a product or service with the help of Instagram, it is no secret that implementing a UGC Instashop is a good move. With their handy filters, shoppers can choose the type of item they want to view, further encouraging purchase and providing a unique and personalised shopping journey.

With the Flowbox platform, you can also display User Generated Content on PDP’s (product pages). NELLY benefits from this particular implementation in a really cool way by featuring a stunning piece of UGC alongside the professional studio images featuring the product. This close association of ‘product with happy customer’ works well in keeping your customer’s purchasing decision mega-focused on the product they’re viewing. Plus, it looks great on your site!

NELLY also implements UGC in the checkout process, urging customers to seal the deal and providing a cohesive brand experience until the very end.

A huge congratulation to NELLY for winning Flowboxer of the Month in August! Each month, amazing brands are nominated and voted for. So see you next month for September’s edition of FOTM.

Do you want to start leveraging your community’s content too? Book a demonstration of the Flowbox platform to learn more.