Flowboxer of the Month — December 2023: MISAKO

Once again, we have to leave an amazing year behind and prepare ourselves to give a warm welcome to a new one. Looking back at all the awesome events and achievements we saw in 2023 gives us the firm conviction that the coming year holds even more potential for improvement and growth.

For December, we shine our Flowboxer of the Month spotlight on MISAKO, a distinguished fashion brand based in Barcelona. Recognised for their exceptional UGC implementation throughout 2023, MISAKO has achieved remarkable success. 

Specializing in the sale of stunning bags, suitcases, and backpacks, MISAKO initially began with three stores and has since expanded to a total of 225 stores all over the Iberian Peninsula. Moreover, they have established a presence on some online platforms such as Amazon and Zalando marketplaces.

The brand’s primary objective in terms of sales is to offer clients a variety of options that align with current fashion trends. While their main focus is on women’s bags, they also provide a range of travel products, both for men and women. Over the years, MISAKO has undergone various transformations, including a full rebranding in 2020 and the development of a sustainable collection: Green Gang, characterized by the use of recycled materials.

Let’s explore how the implementation of a User Generated Content strategy has empowered this company to build and expand its online community. On the homepage, visitors are welcomed by a dynamic carousel showcasing photos shared by delighted customers relishing their purchases. Actively promoting user engagement, the brand encourages clients to share images of their newly acquired bags on their social media accounts, tagging the brand with the designated hashtag #misakogang.

Misako’s website also benefits from the addition of a dedicated Misako Gang community page which acts as a dynamic social hub for all of the gorgeous UGC images and videos collected via the hashtag #misakogang.

The brand has also integrated tags on their product pages to assist consumers in locating their desired bag and demonstrating how to style it. Users will discover inspirational photos of real customers showcasing their purchases, providing ideas for styling at the point of purchase.

Implementing a User Generated Content strategy can help your eCommerce brand to increase conversions, as well as to nurture a large community of satisfied customers who share how much they enjoy your products. 

We want to give huge congratulations to MISAKO for winning the Flowboxer of the Month for December! Stay tuned to discover next months’ theme and winner. 

Do you want to start leveraging your community’s content too? Click here to book a demo of our UGC platform and see how it could work for your brand now.