Case Studies
Industries
Resources
TikTok Collection
NEW
2 min read
When it comes to world-class skiing, Andorra is a hidden gem nestled in the heart of the Pyrenees. If you’re craving expansive slopes, epic snow conditions, and a variety of terrains, look no further than the trio of resorts that make Andorra a ski destination like no other: Grandvalira, Ordino-Arcalís, and Pal Arinsal, our Flowboxer of the Month.
This January, we’re highlighting these three resorts that offer something for everyone and why Andorra should be at the top of your winter bucket list.
Plus, get inspired by how these brands are integrating a user generated content strategy into their website. Continue reading the article to discover how to take the most advantage of Flowbox UGC Platform.
The three resorts that make up Grandvalira Resorts — Grandvalira, Ordino-Arcalís and Pal Arinsal — have embraced the power of user generated content to bring the authentic experiences of their guests directly to their websites.
Each resort now features a dedicated UGC gallery on its homepage, showcasing real moments captured by the brand, inspiring visitors how to make the most of their experience. These galleries highlight everything from epic powder days and scenic views to après-ski celebrations and family fun, offering an insider’s view of what it’s truly like to ski in Andorra.
Beyond simply showcasing photos and videos, these resorts have also integrated interactive Call-to-Action (CTA) buttons within their UGC galleries. These buttons serve as a gateway to discover even more of what the resorts have to offer, providing visitors with easy access to additional experiences, like recommendations for the best places to eat, a variety of exciting Christmas activities, and other off-slope adventures.
Whether you’re looking to book a table at a mountain restaurant, plan a festive holiday celebration, or explore new snow sports, the CTA buttons guide you to all the essentials, creating a seamless skiing experience for visitors looking to make the most of their time in the Andorran resort.
Grandvalira elevated the visitor experience in 2024 by showcasing the Women’s Slalom and Giant Slalom World Cup event through a dedicated guide on their site. This prestigious event, which drew top snow sports athletes from around the world, was not only a highlight of the ski season but also a standout initiative in their UGC strategy.
By encouraging visitors to engage and share their experiences, Grandvalira created a dynamic, community-driven narrative—an approach other brands can include to deepen connections with their audiences.
A key feature of the event page is the integration of UGC, which allows potential attendees to see what the event looks like through the eyes of real people. Rather than just promotional images or corporate messaging, visitors get a glimpse of the authentic excitement and atmosphere created by fans and participants. This transparent, community-driven approach builds trust, ignites excitement, and encourages visitors to engage with both the event and the resort.
Additionally, integrating a UGC gallery into an events page offers a space for fans to share their own memories—whether it’s stunning photos of the races, action shots from the slopes, or videos capturing the energy of the crowd.
This continuous flow of user-driven content keeps the buzz around the event alive long after it concludes, providing fans with a place to relive their experiences and stay connected to Grandvalira. It’s a dynamic way to keep the World Cup spirit alive throughout the entire season, turning each event into an ongoing celebration.
By leveraging UGC and providing quick access to these valuable resources, Grandvalira, Ordino-Arcalís, and Pal Arinsal not only inspire potential guests but also ensure they have everything they need to plan an unforgettable alpine escape.
Ready to elevate your brand’s presence, increase website traffic and drive bookings? Book a demo of our platform today and discover how UGC can take your brand to the next level!
