Flowboxer of the Month – June 2023: Meller

With the sun shining and UV rays glaring, it is important to protect your eyes. That’s why we decided that our theme for June’s edition of Flowboxer of the Month would be Eyewear.

So without further ado, the winner of Flowboxer of the Month in June is … Meller!

Meller protects your eyes, but they make it fashionable. The popular brand boasts a vast catalogue of great quality sunglasses, for every face shape, style as well as occasion and presents a contemporary urban design aesthetic. Meller’s eyewear is equipped with a UV400 protective filter, as well as a polarised filter which reduces reflections and therefore visual fatigue. 

Born in Barcelona, Meller aims to break away from traditional forms with minimalist and timeless pieces and have a strong following of trusted customers who generate beautiful User Generated Content that the brand then decided to incorporate into their marketing strategy. 

The first thing you will notice when entering Meller’s site is a stunning homepage Flow of creative User Generated Content of the highest quality. The brand’s community really aligns  well with the overall brand aesthetic, which just goes to show that understanding your customers and making the most of their creativity can be super helpful in creating a compelling eCommerce experience. 

Meller reaps the benefits of the whole Flowbox platform. Having implemented homepage, PDP (product pages), category and community Flows, the brand demonstrates the power of UGC when it is used to its full potential across multiple touchpoints in the eCommerce journey. 

The Flowbox platform not only allows the implementation of images gathered from social media, but also of videos such as Instagram Reels. Meller’s UGC galleries are peppered with video content throughout, making for a super engaging user experience that in turn encourages shoppers to browse more.

Meller also sell some of their sunglasses in various colours, both frames and lenses. As all this variety may be tough to choose from, however their PDP implemented Flows are a great addition to the customer experience – the different combinations available demonstrated by fellow shoppers inspire and inform future customers, helping to facilitate the consumer decision-making process. 

Once again a huge congratulations to Meller for winning June’s edition of Flowboxer of the Month! We love sharing our client bases’  fantastic UGC endeavours and as always, see you next month.

Do you want to start leveraging your community’s content too? Book a demonstration of the Flowbox platform to learn more.