Flowboxer of the Month — March 2024: Sophie and Lucie

Each year on March 8th, International Women’s Day is one of the most important days of the year, recognised as a significant opportunity to celebrate the historical achievements of women and to further educate and raise awareness about gender equality. 

This month, our focus is on International Women’s Day, and we aim to highlight those brands that produce products made for women or by women, companies run by women and everything related to the remarkable efforts that women make daily to achieve in the working world. 

The well-deserved Flowboxer winner for March is Sophie and Lucie, a Spanish fashion brand whose clothing collections have earned a notable position within the Spanish fashion industry, with their clothes becoming a go-to choice for various events, specially for wedding guests. In addition to their line of clothing for special occasions, Sophie & Lucie also provides everyday wear for those who prioritise comfort in their attire.

Discover how our User Generated Content platform has empowered Sophie and Lucie to effortlessly incorporate UGC throughout the shopping journey, resulting in increased online sales, community growth, and heightened brand visibility. 

Starting from the homepage, the brand presents real content and inspiration to its users. If you want to join Sophie and Lucie’s community, you only need to mention the brand with the designated hashtag #SOPHIEANDLUCIEGIRLS in your post, or tag directly via their username. 

Sophie and Lucie’s website features a remarkable Insta Shop Flow, integrating the captivating UGC curated by Flowbox into their product catalogue. With today’s consumers heavily leaning on social media for purchase guidance, the inclusion of a User Generated Content gallery proves to be a savvy and beneficial move. The brand uses different tags to help users to easily find what they are looking for. 

The brand has also incorporated tags on their product pages to assist consumers in locating their desired clothing item and demonstrating different styling options. Through inspirational photos featuring real consumers showcasing their purchases, users gain styling ideas at the point of purchase.

We want to give huge congratulations to Sophie and Lucie for winning the Flowboxer of the Month for March! Stay tuned to discover the upcoming month’s theme and winner. 

Flowbox also wants to give a big shout-out to those female-run brands who are making big efforts every day, giving their best to their loyal customers and supporting one another. In celebration of the International Women’s Day, we shine a spotlight on Mondial Tissus, recognising their profound appreciation for the strength of their female clients and their dedication to honouring them on this significant occasion. Let’s work together to create a world where we are socially equal, humanly different, but totally free.

Do you want to start leveraging your community’s content too? Click here to book a demo of our User Generated Content platform and see how it works with your brand now.