Flowboxer of the Month – May 2023: Maxi-Cosi

May has come and gone in no time, and so it is time to announce our Flowboxer of the Month. This particular month many countries celebrated Mother’s Day, so it was only fitting to name that our theme for May!

The winner of Flowboxer of the Month in May is (drum roll please) … Maxi-Cosi!

Maxi-Cosi makes parenting easier and creates innovative car seats, strollers and home equipment for little ones so that parents  can enjoy  precious family time carefree. Their mission? To ‘cherish and protect’ new life and provide new parents with the most advanced technology, because as we all know, travelling with children is no easy task. 

Our Flowboxer of the Month understands the challenges of parenthood like no other – that’s why they make it a priority to provide top-class car seats, strollers and home equipment that can be fully relied upon day after day. With several of their products being awarded the Red Dot and the iF Design award in 2023, Maxi-Cosi sets new standards in design in the kids products industry. They also have been awarded high STIWA/ADAC safety test ratings on their car seats, proving that they only serve the best for your little one.

To further educate their customers on their products, Maxi-Cosi has recently launched a campaign Flow featuring their newest innovation, the 360 Pro Family. This new family of car seats features SlideTech™ technology: a revolutionary sliding car seat technology that makes getting your child in and out of the car easier than ever before. The brand refines their new launch by validating it with authentic User Generated Content, facilitating the purchase decision making process for consumers.

These pieces of UGC are also used on product pages, so the user experience is tailored to individual choice as well as individual interest in a product, which can help to give that extra push that is sometimes needed for a browser to become a customer.

By implementing feature product tags, the Maxi-Cosi site boasts shoppable Flows, which means that shoppers can add products featured in the UGC directly to their carts. 

Furthermore, with an extensive community page, Maxi-Cosi shows off the perks of parenthood with UGC of happy babies in their car seats or strollers. Sharing photos of children is especially sensitive, but with the Flowbox platform media rights and permissions are streamlined, making it easy to obtain the consent of parents to share images of their children, abide by regulations and operate with UGC in a prudent way.

A massive congratulations to Maxi-Cosi for winning Flowboxer of the Month for May! We are inspired by their use of the Flowbox platform and how they reap the benefits of UGC. We can’t wait to see what they do in the future!

Do you want to start leveraging your community’s content too? Click here to book a demo with Flowbox today.