Flowboxer of the Month — May 2024: Plantagen

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Flowboxer of the Month — May 2024: Plantagen

As spring and summer approach with their warmer embrace, there’s no better time to start looking for exquisite outdoor furniture and plants. Spending just a few minutes outside each day can provide a wonderful break from the monotony of our work-from-home and hybrid work routines, and, if you’re fortunate enough to have access to a small garden, a balcony, or even a tiny patch of land, it’s essential to make the most of it. Whether you aim to revitalise your patio, balcony, or backyard, do not wait to infuse your space with a touch of glamour. But how do you determine what your space truly needs?

Plantagen is the leading Scandinavian retailer specialising in plants, garden accessories, and outdoor furniture, with physical stores located across the three Nordic countries. The brand offers customers an extensive selection of garden furniture and decorations, distinguishing itself from competitors through its innovative digital marketing strategy.

Haven’t you incorporated User Generated Content strategy into your eCommerce yet? The benefits of the User Generated Content are endless and Plantagen knows how to take the most advantage of it by implementing our UGC tool on its website.

On the homepage, the brand welcomes users with an extensive catalogue of products, featuring various discounts. While this strategy effectively appeals to consumers and encourages purchases, Plantagen goes a step further by incorporating User Generated Content to inspire and persuade people to buy plants or garden furniture. By incorporating our UGC solution on Plantagen’s website, clients actively engage with the brand’s community by tagging the brand and sharing their purchases with fellow consumers. This not only makes them feel valued and part of the brand but also serves as a genuine inspiration for others.

To complement this, Plantagen has an ‘inspiration’ section on the website that offers clients various tips for taking care of their plants and gardens. This section includes articles and how-to guides covering a wide range of topics, from plant care basics to advanced gardening techniques. Additionally, they provide an online test where users answer different questions to determine which type of garden suits them best. This personalised approach helps customers make informed decisions and enhances their overall shopping experience.

Another Flowbox feature that Plantagen is utilising on its website is the Insta Shop catalogue. Clients post their latest purchases on their social media, showcasing how happy and satisfied they are with their products. These posts are then aggregated and displayed on the website, where the brand categorises them into different sections, such as ‘interior with plants’, ‘garden’ ‘entrance’, and more labels. This UGC not only provides authentic reviews and inspiration for potential buyers but also fosters a sense of community among Plantagen’s customers. Additionally, it allows new customers to see real-life applications of the products, enhancing their trust and confidence in their purchases.

While your brand’s personalised styling suggestions are valuable, they can’t quite match the genuine enthusiasm that arises when a satisfied customer styles their home with your products. There’s unmatched inspiration for prospective customers in witnessing first-hand how seamlessly your products integrate into a living space. If you’re a plant lover, you must become a member of Plantagen’s customer club. It’s free to join, and it pays off with bonuses on everything you buy and unique member offers.

Moreover, suppose you’re considering purchasing a particular product, but you aren’t sure how it will complement your existing furniture at home. In that case, Plantagen also provides customers with inspiration and ideas on how the product fits into various house settings on their Product Pages. This includes showcasing the product in different room settings and decoration styles, allowing you to visualise how it might look in your own space before making a decision.

We are thrilled to congratulate Plantagen for winning the Flowboxer of the Month for May! Stay tuned to find out the theme and winner for the upcoming month.

User Generated Content platforms have the potential to revolutionise how businesses collect, curate, and strategically utilise social content for success. Start with a demonstration of the Flowbox UGC platform to discover its diverse features, benefits, and the key considerations that shape this crucial aspect of modern digital marketing.