Flowboxer of the Month — September 2024: Ghost Bikes

September is the real time for new beginnings. With autumn on the horizon, there’s a sense of renewal and readiness that follows the summer break. Autumn means the start of the academic year, a routine so familiar that a trip to any stationery store often finds us filling our baskets with files, folders, and pens. Even though our own schooldays are far behind us.

September is also an ideal time to dive into a new sport or resume training. The crisp air and invigorating energy of this month make it easier to push past summer’s sluggishness and set new goals. Whether you are looking to take up running, join a local sports team, or return to your favourite workout routine, the lively spirit of the season provides the perfect opportunity for rekindling your motivation and embracing new challenges.

At Flowbox, we are committed to encouraging a healthy lifestyle through exercise and sports. Inspired by this year’s Olympic Games in Paris, which showcased a diverse range of athletic disciplines, we are excited to highlight one of our top clients specialising in cycling equipment. Whether you are new to the sport or looking to enhance your performance, this client offers some of the finest gear to help you excel. Cycling not only provides an excellent full-body workout but also offers the joy of exploration and adventure. Take advantage of this opportunity to integrate a rewarding and enjoyable activity into your routine and embrace a healthier, more active lifestyle with Ghost Bikes, chosen as our Flowboxer of the Month for September!

Ghost Bikes is a leading brand based in Germany, renowned for its high-quality cycling products. Specialising in innovative and performance-driven bikes, the brand caters to a diverse range of cyclists, from casual riders to serious enthusiasts. As part of the Accell Group, Ghost Bikes benefits from a rich legacy of expertise and cutting-edge technology, ensuring that every bike meets the highest standards of design, durability, and performance. Whether you are looking to tackle rugged trails or enjoy a smooth city commute, Ghost Bikes offers reliable and stylish solutions to enhance your cycling experience.

This innovative brand uses our UGC Platform to make the most of their content. Flowbox helps eCommerce brands to incorporate into their website all the existing content created from the community on social media by clients, fans, ambassadors, and influencers by tagging/mentioning the brand or using a specific hashtag.  Do you want to discover how Ghost Bikes has seamlessly incorporated engaging content into their website? Continue reading to explore all the benefits it can give to your company implementing a User Generated Content strategy, and how Flowbox’s UGC features have boosted their brand awareness, and discover the numerous benefits they have gained from this integration. 

The initial step is collecting all this content. A highly effective method for doing this is to create a dedicated hashtag for your brand. For instance, Ghost Bikes established the hashtag #ghostbikes, allowing the brand to easily track and concentrate all content associated with it. Not only that, the brand has also created different hashtags to mention a specific part of the brand, for example #girlsonghost, #ghostfactoryracing or #ghostlector. This strategy has proved that posts using a hashtag receive 11% more engagement compared to those without. The hashtag serves as a direct pathway to enhancing brand interaction and visibility.

Once a brand has collected their customer content, it can be showcased prominently on the homepage. This integration acts as a dynamic visual review of each product, providing potential buyers with authentic feedback and real-life examples. Featuring customer-generated content in this way not only enhances credibility but also creates a more engaging and relatable shopping experience.

Another effective method for displaying this content is by creating a community page where the brand can feature real-life examples of their products. Ghost Bikes has established a community called ‘Ghost Family.’ 

This section of the website allows consumers to view products in authentic settings and seamlessly navigate to the product pages to make purchases. This approach elevates the shopping experience by providing practical insights and simplifies the path from inspiration to acquisition.

Implementing a User Generated Content strategy can help your eCommerce brand to increase conversions, while forming a large community of satisfied customers that willingly share how much they enjoy your products. 

We want to give huge congratulations to Ghost Bikes for winning the Flowboxer of the Month for September! Stay tuned to discover more brands with next months’ theme and winners. 

Do you want to start leveraging your community’s content too? Click here to book a demo of our UGC platform and see how it could work for your brand now.